NIQ Adds 'Cultural Resonance' Testing Module
March. 28, 2024 | By MrWeb
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio.
Jen Larkin, Director of US Consumer Insights at McDonald's, says the chain is 'intentional about the role culture plays in the stories we tell, and excited to be collaborating with NIQ and other valued partners to improve the capabilities in building authentic cultural connections with our fans through our advertising'. She ads: 'With processes like second-by-second feedback, this tool allows us to make real-time optimizations - making us smarter creative reviewers'.