Netflix To Offer New Ad, Sponsorship, Measurement Options
Nov. 2, 2023 | By Wayne Friedman - MediaPost
After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations.
In 2024, Netflix will offer global advertisers new measurement data for “campaign verification” via third-party providers. It did not provide further details about this.
During the past 12 months, Netflix has rolled out global third-party verification from Integral Ad Science and DoubleVerify, as well as measurement/business outcome data from EDO Inc. Netflix also launched Nielsen One measurement in the U.S.