Measuring media’s power with iHeartMedia’s David Shiffman
Nov. 20, 2023 | By Abbie Baxter - DISQO
Publishers today need to go beyond demographics or household ratings to show advertisers the true power of their platforms. Understanding their ad clients’ audiences and what motivates them to take actions with a brand is integral to this work.
iHeartMedia, a pioneer in audio advertising, has been an innovator of ad solutions and measurement since its inception. iHeart Media’s EVP of Research and Measurement, David Shiffman, recently joined an Ad Age panel DISQO sponsored to discuss the dynamic landscape and where the advertising industry is headed as we face increased fragmentation and deprecating technologies for consumer identity. → Watch now: The Future of Ad Effectiveness in a Post-Cookie World