Less Social Media. More Snapchat.
Feb. 2, 2024 | By Snapchat
Somewhere along the way the promise of social media changed. Everything it aimed to be, the gaps it was meant to bridge, the connection it was meant to foster, the joy it was supposed to bring started to feel different.
But not on Snapchat. From the very beginning, Snapchat was built as an alternative to social media. Our founders designed Snapchat to be a fun way to send photo and video messages, in the moment, to their closest friends and family. Snapchat was never designed to amass huge “friend” networks, compete for likes, offer an endless scroll of perfectly produced and carefully curated content. It was designed to be a place where you could be real.