Kantar's Comprehensive Approach to Attention
Dec. 4, 2023 | By Keith O'Brien - Realeyes
Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering practical and efficient solutions to make advertising and media plans better.
He spoke to Realeyes about why the more visual attention you get, the better your chances of driving sales and building your brand; shared details why Kantar’s new partnership with Realeyes adds a missing puzzle piece; and discussed the importance of context in determining which ads are working well.