Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness
Nov. 28, 2023 | By Max Kalehoff - Realeyes
Kantar has integrated Realeyes’ Attention and facial coding technology into its Context Lab solution for social video and mobile ad measurement.
According to Duncan Southgate, Kantar’s Senior Director of Global Creative Products, Kantar has long addressed Attention, and Context Lab now answers a growing need among advertising for Attention measurement across digital advertising environments.