Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Sep. 19, 2023 | By Stat Social
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.
CRM data can be basic and incomplete, while surveys are limited to only so many questions, often raising even more questions than answers. Enter social media—a game-changer in the data landscape. With its wealth of self-declared interests, sentiments, and engagements, social media provides more profound insights into audiences than ever before. You just need the right tool to be able to harness it all.