Do you hear what I hear? Podcast advertising for holiday shopping
Dec. 13, 2023 | By Haley Hoppe - DISQO
Podcast advertising has emerged as a powerful tool for brands and agencies to bolster their marketing strategies.
As brands plan their final pushes to capture holiday shoppers and take notes for next year’s campaigns, podcast ads offer a unique way to capture prospective customer interest while they are (pun intended) listening.
For advertisers, the holiday season is one of the most fruitful - and challenging - times of year. While consumers ramp up their spending for gatherings, gifts, and New Year’s goals, every brand is vying to win their dollars. So, how can brands break through the "noise" to reach their target audience when it matters most?