Craft targetted communications with Smart Triggers in your Journeys

Jan. 24, 2024 | By Zeotap

Traditionally, Journeys were triggered solely by user-generated events. However, by attentively listening to our customers’ needs, we recognised the demand for initiating workflows based on changes in user attributes.

This insight led to the creation of Smart Triggers, seamlessly integrating attribute-based triggers into workflows.

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