Cint Adds Social Media to Lucid Impact Measurement
Oct. 25, 2023 | By MrWeb
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement.
VP of Product Lindsay Fordham comments: 'In the dynamic world of advertising, understanding the true impact of your campaigns is paramount. With our integration of social into Lucid Impact Measurement, we are unifying the fragmented, providing a combined view of brand lift across digital, TV, and now, social platforms. We're empowering advertisers with cost-effective, data-driven insights to optimize their strategies inflight'.