An Updated Approach to Data Modeling at Dig Insights
Dec, 2023 | By Dig Insights
Our Upsiide platform, which focuses on agile innovation testing, offers a gamified interface for consumers to identify products, services, claims, benefits, communications etc. that are engaging (a measure we call Interest) and that they will choose over competing alternatives (a measure we call Commitment).
Upsiide typically identifies many appealing ideas. However, not all appealing ideas are purchased in market. While we have always recognized that not every appealing idea is purchased in market, there is debate over how to most accurately model Interest and Commitment to forecast purchase.