A Conversation With Accenture Song’s Jatinder Singh On The Necessary Brand Alchemy Required For Organizational Success Today
March. 24, 2024 | By Billee Howard - Forbes
Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.
To wit, we are amidst an AI revolution and the customer topography has never been more complex. Finding the right mix of algorithm and emotion is the Holy Grail, no matter who you are trying to reach, or what you’re trying to solve for.