Council on Purpose

Business Purpose has moved from a niche proposition to an industry-wide standard. While it is a trend that is supported almost unanimously, there are many questions around it: How to measure it? What is the contribution to business value? What are the benefits and what value does each of them bring?

The I-COM Council on Purpose is aimed at bringing together experts in marketing and analytics to discuss and refine point of view on these questions, and ultimately, at proving the business value and impact of purpose-related marketing activity.

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Meet the Co-Chairs

CEO, North America
Choreograph, USA

Global Head of Predictive Marketing and Shopping Analytics
Unilever, UK

Council Members

Featured
Koichiro Kondo

Koichiro Kondo
Senior Manager, Group Corporate Strategy
Dentsu Aegis, USA / Japan

Geraldine Frappier

Geraldine Frappier
Marketing Sciences Regional Lead West & Southern Europe
GfK, France

Gary Roddy

Gary Roddy
Insight Partner
Dentsu, UK

Christian Lauterbach

Christian Lauterbach
Senior Expert Communications
Deutsche Telekom, Germany

Arvind Sethumadhavan

Arvind Sethumadhavan
SVP Global Digital Analytics
Analytic Edge, Singapore

Alexandra Chirilov

Alexandra Chirilov
Head of Global Marketing Science
GfK, Germany

Aabha Chawhan - Head Client Leadership, Mindshare, India

Aabha Chawhan
Head Client Leadership
Mindshare, India

Victoria Loesch - Managing Partner, Mindshare, UAE

Victoria Loesch
Managing Partner
Mindshare, UAE

Uwe Scheid - Data & Analytics Director, Mindshare, USA

Uwe Scheid
Data & Analytics Director
Mindshare, Germany

Tini Sevak - VP Audiendes and Data, CNN International Commercial, UK

Tini Sevak
VP Audiendes and Data
CNN International Commercial, UK

Thomas (Tom) Tindle - VP Brand Research, Dynata, USA

Thomas (Tom) Tindle
VP Brand Research
Dynata, USA

Thaer Namruti - EVP Data and Technology, Publicis Groupe, UK

Thaer Namruti
EVP Global Data and Technology
Publicis Groupe, UK

Soumya Ranjan Panda - Partner, Digital Strategy, Mindshare, Vietnam

Soumya Ranjan Panda
Partner, Digital Strategy
Mindshare, Vietnam

Scott Goodson - CEO, Strawberry Frog, USA

Scott Goodson
CEO
Strawberry Frog, USA

Sable Mi - VP Analytics, Publicis Groupe, Epsilon, USA

Sable Mi
VP Analytics
Publicis Groupe, Epsilon, USA

Olesya Moosman - Measurement & Attribution Lead - Northern Europe, Google, Sweden

Olesya Moosman
Measurement & Attribution Lead - Northern Europe
Google, Sweden

Nikita Mehta - Strategy Manager, Mindshare, India

Nikita Mehta
Strategy Manager
Mindshare, India

Maximilian (Max) Bublitz, Managing Director DACH, IPG Kinesso, Matterkind, Germany

Maximilian (Max) Bublitz
Managing Director DACH
IPG Kinesso, Matterkind, Germany

Matthew Dodd - Sr Director Global Clients, EMEA Market Development, Kantar, UK

Matthew Dodd
Managing Partner, Head of Analytics, Global Clients
Kantar, UK

Martin Wohlfart - Director Kantar Marketplace Iberia, Kantar, Spain

Martin Wohlfart
Director Kantar Marketplace Iberia
Kantar, Spain

Mark Thomson - Data Strategy Director, Publicis Groupe, UK

Mark Thomson
Data Strategy Director
Publicis Groupe, UK

Juan Andres Tello - Sr. Director, Global Product Insights & Analytics, Visa, USA

Juan Andres Tello
Sr. Director Global Product & Analytics
Visa, USA

Jon Puleston - VP Innovation Profiles division, Kantar, UK

Jon Puleston
Vice President Innovation Profiles division
Kantar, UK

Jason Smith - Chief Digital Officer (CDO), Data and Commerce Groupe, Publicis Groupe, UK

Jason Smith
Chief Digital Officer
Publicis Groupe, UK

Hannah Richardson - Group Manager, Marketing Science, Snap, UK

Hannah Richardson
Group Manager, Marketing Science
Snap, UK

Graham Wilkinson - EVP, Chief Innovation Officer, IPG Kinesso, USA

Graham Wilkinson
EVP, Chief Innovation Officer
IPG Kinesso, USA

Elise Craft - Responsible Business Lead | Publicis Leon, Publicis Groupe, UK

Elise Craft
Responsible Business Lead
Publicis Groupe, UK

Elaine Rodrigo - Chief Insights & Analytics Officer, Reckitt, UK

Elaine Rodrigo
Chief Insights & Analytics Officer
Reckitt, UK

Brahim Boughalmi - Marketing Consultant, Mass Analytics, Tunisia

Brahim Boughalmi
Project Manager
Mass Analytics, UK

Baptiste Tougeron - Managing Director Global Capability Center Latam, IPG Kinesso, Colombia

Baptiste Tougeron
Managing Director Global Capability Center Latam
IPG Kinesso, Colombia

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