1st Party Data Strategy Council

Recognizing the growing importance of navigating the evolving privacy landscape and limitations on data acquisition, I-COM's 1st Party Data Strategy Council aims to empower Smart Data Marketers to thrive in this environment by fostering an open exchange of knowledge and best practices around maximizing the value of customer-provided data.

The Council's primary goals are:

• Accelerate members' ability to understand and categorize best practices for collecting, managing, and using customer-provided data.
• Share market learnings and common challenges related to building deeper customer relationships through effective 1st party data strategies.
• Explore innovative personalization solutions, targeting and measurement that leverage the power of customer-centric data.