Google has rolled out a substantial upgrade to its Bard AI chatbot giving it the ability to comprehend and respond to specific inquiries about the content of YouTube videos.

Speaking at the recent UK AI Safety Summit, Musk, despite launching his hyper-intelligent AI business, X.ai, issued warnings about advanced technology potentially replacing all human jobs.

As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications.

ChatGPT celebrated its first anniversary this week, marking a transformative year in the field of artificial intelligence.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.

Shoppable advertising is part of the wider social commerce trend which, according to McKinsey, will have a global market value in excess of $2 trillion by 2025. That’s trillion.

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled contextually targeted ads can change that.

Rohit Ahuja, Director of Enterprise Advertising and Measurement Science at American Express, joined me on stage to discuss how marketers can better use their data to cut through the noise in a competitive market.

Humane, a Silicon Valley startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, has unveiled its first product, the ‘AI Pin’.

Set up by the global Unilever Operations Data and Analytics team, the lab is built on a hybrid model where Unilever employees will work in collaboration with academics, start-ups and industry leaders on a variety of AI research projects.

By now, you’ve probably had a go at drafting up some content with ChatGPT. In fact, according to one study, 48% of marketers are now using AI to assist with generating content.

Given the recent AI hype, it’s easy to think marketers can sit back, put their feet up, and let the machines take the wheel.

Using a combination of different AI platforms, a global ‘Promptathon’ is taking place across 86 markets and 116 offices in 6 continents, exploring the power that AI has to revolutionise how we deliver growth for our clients.

Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them.

The term “CDP” didn’t exist until 2013, when it was coined by David Raab to describe a new class of software designed to enhance customer experiences.

Meta has introduced several new creator tools to enhance the content creation and management experience on its Facebook platform.

Google is actively developing new ad formats for its generative AI-powered Search Generative Experience (SGE), which is in its early stages and currently available for user testing.