Leading-edge technology is elevating marketing teams’ customer-facing and back-office operations, with facilities such as real-time insights and prescriptive data analytics gaining traction as use cases proliferate.

TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.

The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.

Some agencies and brands are measuring social media content differently — as they use generative AI in those social posts.

Generative AI will be a powerful enabler of competitive advantage for companies that crack the code of adoption. In a first-of-its-kind scientific experiment, we found that when GenAI is used in the right way, and for the right tasks, its capabilities are such that people’s efforts to improve the quality of its output can backfire.

Business Insider reported this week that Amazon is working on a secret plan to overhaul its search bar, adding a generative artificial intelligence layer that will act as a type of concierge for customers, offering expert answers and product suggestions.

In just over a year, more than five million Snapchatters are on Snapchat+, our subscription tier that offers access to the latest features that help Snapchatters customize their app experience and have even more fun with friends.

Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.

When Lenses arrived in 2015, Snapchatters were delighted as they transformed their look through augmented reality

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.