Where Smart Data Marketers Meet
I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.
Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.
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I-COM Data Creativity Awards 2025
Our Members
2024 Theme:
THE NEXT GENERATION
Our 2024 theme ‘The Next Generation’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.
As consumer behaviour and beliefs change along with the data landscape, ecosystem options need to keep up. The growing areas of Attention and the role of first-party data in driving effectiveness, especially in Retail Media are key drivers.
Upcoming Events
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Attention Forum
Attaining Sustainable, Ethical and Profitable Attention
Sep. 12, 2024 • 11am NY | 17:00 Paris
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Behavioral Science
Behavioral Science of the Masses – Data Driven Growth in Uncertainty
Sep. 26, 2024 • 11am NY | 17:00 Paris
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Data Ethics
Ethical AI: The Cornerstone of Trustworthy Brands
Oct. 3, 2024 • 11am NY | 17:00 Paris
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Attention Forum
The Great Rebundling: How Attention is Driving the Orchestration of Creative & Media
Oct. 15, 2024 • 11am NY | 17:00 Paris
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Incrementality
Elevating Influencer Marketing:
New Frontiers in MeasurementOct. 1, 2024 • 11am NY | 17:00 Paris