1) Organisation: UKOM UK

Simply put, to improve on usability and delivery while maintaining the transparency and high standards of the industry oversight approach. All device and location measurement is a must, as well as a good view of video to complement website measurement. The strength of the current system in terms of the metrics and audience profiles it produces will be maintained, while we will push our chosen supplier harder to make data and systems add real value to planners' and salespeople's everyday jobs.

Campaign delivery data is the next big thing and may were come under UKOM oversight early in the next contract term, but our focus will on meeting the core planning needs in the brief first. The other opportunities offered by a measurement system, like more consumer journey insight or daily data, will all be possible but may be left to the "free market".

The UKOM Board expects to make an announcement in late December 2011. More...

2) Organisation: CIM Belgium

The CIM is the multimedia JIC in Belgium responsible for all media currency studies in Belgium. The contracts of the CIM Internet and Television studies expire at the end of 2012. The CIM and its members would like to be prepared for the measurement of the Internet and Television of tomorrow. As both media are evolving rapidly and increasingly meet on common ground, existing measurement techniques are also changing quickly.

In order to get a better perspective on available solutions, the CIM wants to organize a pre-tender, or joint request for information, in order to:

1. gather the latest information on methodological and technological alternatives and strengthen the formal tender for both studies which will be published during the summer of 2011,

2. select research agencies that will be invited to participate in the formal tender procedure.

This selection will be based on the professionalism shown in handling this request for information, and the ability to give a clear view on available solutions and their pertinence to the Belgian situation. In attachment, please find a short description of the current Internet and Television studies in Belgium and its aspirations for the future. The type of solution and the scope of the solutions will be critical only during the formal tender procedure.

Research institutes are invited to express their interest to measure the whole or (more likely) significant parts of the internet and TV by sending a letter indicating clearly for which parts of the pre-tender they can offers solutions. General descriptions of the proposed solutions will be added in attachment. If parts of the information are confidential and cannot be shared at this stage with the market representatives united in the CIM Technical Committee, please indicate this clearly in your proposal.

We invite you to send a letter of intent and a description of your solutions by e-mail to Katrien Berte, Senior Project Manager, before April 6, 2011 (kb@cim.be, +32 2 661 31 54). The CIM may invite the research agencies for an oral presentation in April 2011. More...

3) Organisation: Association of Internet Media (AIM), Slovakia

(Bratislava, January 4, 2011) – Association of Internet Media announced the tender for Slovak Internet audience measurement since 2012. The aim of the tender is to implement an independent measurement that will continually build on the current AIMmonitor, but will also bring new opportunities and answers on the Slovak Internet audience.

Tender assignment includes four modules - measuring websites traffic, measuring mobile Internet traffic, measuring online video and measuring advertising object hits on websites. "Partial division of the tender to modules gives AIM the possibility to opt for different combinations of their implementation," says Milan Csaplar, chairman of AIM and adds: "The most important is obviously the first module. We also want to know more possibilities for measuring the traffic of mobile Internet and online videos. These are areas that are growing fast and are gaining more and more users. The last module could help bring the Internet advertising market standards to television market."

Interested have three months to submit their proposals. AIM expects to choose winner to June 30, 2011. The test the test measurements could start from October 1, 2011. The new measurement will start from January 1, 2012.

The current measurement AIMmonitor works since 2007 and is carried out by the companies Mediaresearch and Gemius. The current contract with implementers ends on December 31, 2011.

AIM has officiated since May 2005 as a partnership of Slovak Internet media. Main purpose of this association is to inform about Internet and its options as an advertising medium. AIM has 27 members.

For more information contact: Mgr. Veronika Pizano – executive manager AIM

e-mail : veronika.pizano [at] aimsr.sk tel.: +421 948 112 100

4) Organisation: Czech Internet Advertising Association (SPIR)

PRAGUE July 1, 2010 – The Czech Association for Internet Advertising (SPIR) today released a Request for Proposals for another wave of Czech internet audience measurement. The purpose is to carry out an independent and audited measurement, which, to be brief, should answer two basic questions: How many people in the Czech Republic visit internet pages, and what kind of people are they. Applicants will have time until the end of September to prepare proposals, and the selection of the most suitable candidate will be held in the Fall. The chosen applicant should begin preparations for measurement at the start of the new year. The current wave of the project, which is traditionally contracted for 3 years, ends in the summer of the next year. 

“A year may seem like a long time for the realization of a tender and the preparation of a project,” noted Pavel Ševera, SPIR project manager. “Yet one needs to realize that we are dealing with a very extensive project, for which we have this year prepared the most complex submission in the history of Czech internet measurement.” The project is to last for three years, and aims not only to measure the audience of classical web pages, but also the ratings of on-line video, accesses on the internet from mobile telephones, and the impact of ad objects (for example advertising fields) on web pages. Part of the project is also an establishment survey and continuous tests for the correct adjustment of parameters.

Kateřina Hrubešová, SPIR executive director, anticipates that the new wave of the project will expand it and improve its quality. “While drafting the submission we communicated with the international association IAB, drew inspiration at conferences abroad, and discussed it in detail with our members. Our requirements thus take into account the latest trends in the field of internet measurement.” 

SPIR expects that the tender will attract the interest of domestic as well as foreign companies. For More information on the tender, download the RFP here.

Contact details: Pavel Ševera (pavel.severa [at] spir.cz).

Hungary

Organization: IAB Hungary (iab.hu)

The Gemius-Ipsos consortium was chosen by the dkt13 project’s Executive Committee as the winner of the Hungarian online audience measurement tender

Budapest, 15th May, 2012 – The project management body of IAB Hungary and MAKSZ (Organization for the Hungarian Communication Agencies) appointed Gemius and Ipsos’ consortium as winner of the Hungarian online traffic and audience measurement tender (Digitális Közönségmérési Tender – dkt13) for the period of 2013-2017.

The dkt13 tender organized by MAKSZ and IAB Hungary and headed by András Máth (Ringier and head of IAB’s Research Working Group in Hungary) is successfully finished. The Executive Committee announced Gemius – Ipsos as the winner of the tender, and starts the contract negotiations with them for the 2013-2017 period. The agencies and the publishers will discuss the contract and the future project owner JIC’s setup in the following months. The JIC already has more than 25 entities from the Hungarian market and IAB Hungary - MAKSZ are still open to welcome new members.

The tender document was finished end of Autumn 2011 with the cooperation of more than 10 companies’ research professionals. The tender was announced 5th December, 2011. Seven research institutes asked for the documents and 3 suppliers’ bid arrived by the deadline of 13th February, 2012. After the thorough valuation of Expert Body, the Executive Committee invited Gemius – Ipsos and GfK – Median for the 2nd round of the tender, where they presented their solutions and took questions. End of April the decision body asked for a 3rd round of their bids with their written answers.

The main priority of the Decision Body and the Researchers was that the new project would serve all digital channels’ research needs, so the entities can access national and international website’s, mobile and video services’ audience on one interface. We believe that this research will provide stable, accessible and trustworthy data for the next 5 years.

Members of the Executive Committee: Zoltán Barnoth (MEC Interaction), Tamás Dely (HVG), Szilárd Domonkos (Sanoma), Attila Erős (Fastbridge), Nándor Kovács (Kirowski Isobar), Péter Novák (IAB Hungary, Origo), József Steff (Sanoma), Ákos Szabó (Adaptive Media), Erik Szabó (Carnation) and Gábor Ziegler (CEMP).

The research professionals in the Expert Body were: Péter Darvas (Origo), Kata Földi (Axel Springer), Tamás Jobbágy (MEC Interaction), Katalin László (R-Time), János Mechler (Aegis), Tamás Nagy (Omnicom Media Group), Gabriella Sasvári (Sanoma), Péter Somogyi (EvoMedia).

Both IAB Hungary and MAKSZ would like to thank the professionals and their companies for their great work in the past 6 months.

Further information:

MÁTH, András - DKT13, project leader

Email: andras.math@ringier.hu

Mobil: +36 70 338 0238

Endre SOMOGYI, General Manager, IAB Hungary

Mobil: +36 20 333 29333

Email: endre@iab.hu

www.iab.hu

twitter.com/IABHungary

Attila KERTI, president of MAKSZ’s online section

Mobil: +36 70 3180380

Email: attila.kerti@maximize.hu

www.maksz.com

The Netherlands

Organisation: STIR, the Dutch JIC for Online Audience Measurement

July 01, 2011: After an intensive tender period of almost one and a half years, today JIC STIR signs a Letter of Intent with the consortium of comScore and Intomart GfK for the design and implementation of the new internet audience measurement in the Netherlands. This new research will mean a major step forward for the measurement of websites and content, as well as for the media planning of display advertising. More...

• Online audience measurement
• Visibility model
• STIR Labs and MarktMonitor
• Auditing

For the actual RFP or further information, please contact Frans Kok, Managing Director, JIC STIR. You can reach him by sending an e-mail to: f.kok [at] stir.nl

Australia

Organisation: IAB Australia

27th September 2010: IAB Australia, with the support of the MFA and the AANA, today announced it is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation.  The invitation is the culmination of extensive work by the IAB Australia Measurement Council and will result in one vendor being endorsed as the sole and exclusive preferred supplier for the planning, buying and reporting of OAM for a three year term. 

OAM companies must register their interest in participating in the process before 5pm ADST (Australian Daylight Savings Time) on Friday 8th October 2010. The deadline for final submissions will be 5pm ADST on 17th December 2010.

According to Paul Fisher, CEO of IAB Australia, the work carried out to date by the Measurement Council was an essential precursor to moving to a measurement system encompassing more than just panel data. 

“We have liaised extensively with our IAB cousins in the US, UK and EU to learn from their experiences regarding OAM technology, models and partnerships.  It is clear that a standard OAM currency is one of the most significant contributors to the growth of online advertising and we have been working hard to assist industry to arrive at such a result,” said Mr Fisher.

“The Measurement Council has reviewed and evaluated a number of possible models for the provision of OAM in the Australian market and following consultation with the MFA we have concluded that a preferred supplier model will best suit Australian market requirements.

“The recent advancements in OAM technology coupled with the increased number of OAM providers, particularly in the Australian marketplace, means that the timing is now right to undertake a tender process,” concluded Mr Fisher.

All submissions will be reviewed by a specially constituted Technical Review Group (TRG) which will be chaired by Ian Muir, one of Australia’s leading media measurement executives.  

Mr Muir has worked in media audience measurement in Australia and overseas for fifty years with unparalleled experience in print, television, radio and outdoor media.  Muir is a Fellow of the Australian Marketing and Social Research Society, holds a B Ec from the University of Sydney and Masters degrees in media studies from Macquarie University and the University of NSW.

The TRG will include measurement experts from the IAB Measurement Council, the MFA and the AANA.  It’s expected that the tender process will be finalised in the first half of 2011.

Companies wishing to receive the tender document and make a submission should register by emailing to tender [at] iabaustralia.com.au the name, position, company details, address, email, and direct telephone number of the single, principal point of contact to receive the tender document.

South Africa

Organisation: Online Publishers Association (OPA) of South Africa

COMPLETED - Winner Effective Measure