The following conference content was created in consensus by the I-COM Programme Board and is subject to change.

Past I-COM themes focused on connecting the silos whether it be countries (Berlin '05), media channels (Barcelona '08) or measurement sciences (Lisbon '10) to establish a more holistic basis for industry deliberations to strive to discover the 'True Picture' of what is happening in the Digital Media landscape. Building on these ideas and responding to new trends, Rome '12 theme is:

'Big Data: Game Changing Strategies that drive your Brand'

CONFERENCE AGENDA

Off-Piste Programme (before & after event)

Combine taking some time to explore one of the world's great destinations with networking and famous Roman cuisine. Click here for more information.

October  15th - Welcome Day

15:00        Registration, Networking & Exhibition

19:30        Welcome Cocktail

20:00        Flying Buffet

October  16th - Pre-Conference Events' Day

This day is dedicated to various optional pre-conference events, private meetings, structured introductions, concluding with activities to discover Rome and a Gala Awards Dinner.

09:00        I-COM Delegate Meet & Greet Networking

09:00        D-MIB Roundtable (Invitation Only)

D-MIB comprises the leaders of national digital audience measurement organisations like JICs (Joint Industry Committees), MOCs (Media Owned Companies), ABCs (Audit Bureaus of Circulation) and tripartite initiatives.

As many of the D-MIB organisations are regular I-COM attendees, we agreed that it would be synergetic to facilitate a private meeting as part of our I-COM Global Summit. The D-MIB Roundtable will be the first one of its kind in terms of breadth of organization type and geographic coverage in the digital space.

12:00        I-COM Big Data Venture Challenge

Startup showcase of the top 10 Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry.

13:30        Lunch

15:00        I-COM Knowledge Centre

The place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. 

18:30        Networking Activities in Rome

20:30        Gala Dinner - I-COM Data Creativity Awards

October  17&18th - Global Summit Conference Days 1&2

Theme: Big Data: Game Changing Strategies that drive your Brand'

The topics decided to date by the I-COM Programme Board include: 

Interested in speaking? Kindly answer the Call-for-Speakers

Networking Day in Rome

Part of our Off-Piste Programme, Networking Day in Rome is an exciting day of events involving great meals and special sightseeing in Rome, directly following the I-COM Global Summits. For details, click here. It starts at dinner on the 18th and runs til late afternoon of the Friday the 19th.

To receive updates regarding this event, subscribe to our Newsletter or follow us on Twitter @icomglobal. You can also connect with us via our official event page on LinkedIn.

Speakers:

Mike Baker, CEO, DataXu, USA

Brad Smallwood, Director Pricing & Measurement, Facebook, USA

Bettina Sherick, SVP, Digital Marketing, 20th Century Fox Int'l, USA

Deborah Marquardt, VP Media & Integrated Marketing, L'Oreal, USA

David McCaughan, EVP/General Manager at McCann WorldGroup Tokyo, Japan

Doron Wesly, Head of Market Strategy, Tremor Video, USA

Artie Bulgrin, SVP Research & Analytics, ESPN, USA 

Massimo Casiraghi, Analytics Products Lead Accenture, Italy

Owen Charlebois, Sr. Manager, Cross Media Research, Google, USA

Sherrill Mane, SVP Industry Services, IAB, USA

George Ivie, CEO, MRC (Media Rating Council), USA

Laurent Battais, SVP for Performance & Cross Media, Mediametrie, France

Michael Kaushansky, SVP, Insights & Analytics, Havas Media, USA

Haruko Minagawa, Touchpoint Evangelist, TBWA HAKUHODO, Japan 

Lynne Robinson, Research Director, IPA, UK

Christina Jenkins, Head of Research & Insights at LinkedIn, EMEA, UK

Interested in speaking? Kindly answer the Call-for-Speakers