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I-COM Global Summit Programme: October 15-18th 2012

The following conference content was created in consensus by the I-COM Programme Board and is subject to change.

 

Past I-COM themes focused on connecting the silos whether it be countries (Berlin '05), media channels (Barcelona '08) or measurement sciences (Lisbon '10) to establish a more holistic basis for industry deliberations to strive to discover the 'True Picture' of what is happening in the Digital Media landscape. Building on these ideas and responding to new trends, Rome '12 theme is:

 

'Big Data: Game Changing Strategies that drive your Brand'

 

 

CONFERENCE AGENDA

 

Off-Piste Programme (before & after event)

Combine taking some time to explore one of the world's great destinations with networking and famous Roman cuisine. Click here for more information.

 

October  15th - Welcome Day

15:00        Registration, Networking & Exhibition

19:30        Welcome Cocktail

20:00        Flying Buffet

 

October  16th - Pre-Events Day

09:00        I-COM Big Data Venture Challenge

Startup Competition showcasing the top 20 Data-Driven startups from around the world with Data / Measurement solutions for the Digital Advertising Industry.

13:30        Lunch

14:30        I-COM Knowledge Centre

The place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. 

 

18:30        Networking Activities in Rome

20:30        Gala Awards Dinner

 

 

October  17&18th - Conference Days 1&2

The topics decided to date by the I-COM Programme Board include: 

  • The Business of Big Data
  • Organisational Implications of Big Data (Culture, Staffing)
  • Data Visualisation: More than just pretty pictures
  • Business Intelligence Reinvented
  • From Data Integration to BI
  • Business impact of Social Media
  • Benchmarking: What is the currency / value for Social?
  • From Social to CRM
  • Social Media Measurement in the context of consumer interactions across all media
  • Mobile Media Measurement
  • From SoMoLo to Retail Analytics
  • Multi-Screen Measurement
  • Rising importance of Global approaches
  • Integrating & fusing data from various sources to create a single measurement
  • Multi-Channel Attribution Management
  • Advertising Effectiveness in the Digital Age
  • Leveraging Consumer Insights
  • Multi-Channel Analytics
  • Applying Consumer / Audience Analytics to business decisions
  • Measurement Mashups
  • Man vs Machine & The Future of Media Planning
  • Adserving: Do we need an evolution or revolution? (incl. Ad Verification, Tagging, Attribution, Consolidation)
  • Digital Industry Initiatives on Targeting
  • Effective targeting in the consumer pathway
  • Balancing & Measuring offline/online conversion
  • Benchmarking Privacy & Data Ownership across countries

 

More topics will named in the near future. Interested in speaking? Kindly answer the Call-for-Speakers

 

To receive updates regarding this event, subscribe to our Newsletter or follow us on Twitter @icomglobal. You can also connect with us via our official event page on LinkedIn.

 

  

Speakers:

 

Sherrill Mane, SVP Industry Services, IAB, USA

 

 

George Ivie, CEO, MRC (Media Rating Council), USA

 

 

 

Interested in speaking? Kindly answer the Call-for-Speakers