AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.
ADMA
The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excluding Japan). The ADMA is guided by senior executives in the industry and is charged with gaining consensus and providing leadership on key industry issues. The ADMA actively promotes the benefits of using mobile and the Internet as channels to communicate with consumers as well as lobbying and public relations assistance for member companies. The ADMA is a non-profit organisation with a membership base spanning the full range of the digital marketing ecosystem, from portals and publishers, to advertisers, e-commerce platforms, device makers, games companies, agencies, technology solutions providers, and research houses.
EACA
The European Association of Communications Agencies brings together the advertising, media and integrated marketing communications agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.
EGTA
egta is the Brussels-based trade association of 100 television and radio sales houses, public and private, which commercialise the advertising space of hundreds of TV channels and radio sta- tions across 33 countries. The association’s primary objective is to assist its members in their efforts to maximise commercial revenues and to keep up with market evolution in an increas- ingly complex media landscape.
EIAA
The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe. It cooperates with all traditional advertising bodies across Europe. Specific to the interactive media industry its initial work is in two main areas, firstly, in undertaking advanced media research projects on media consumption and advertising efficiency and secondly, in standardising key areas of the interac- tive advertising business.
FEDMA
FEDMA is the single voice of the European direct marketing industry. Its national members are direct marketing associations(DMAs) representing users, service providers and media/carriers of direct marketing. FEDMA also has more than 200 direct company members. The Federation of European Direct and Interactive Marketing (FEDMA) was created in 1997 as a result of the merger between EDMA (est. 1976) and FEDIM (est. 1992).
GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. www.gsmworld.com
IAA
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visit www.iaaglobal.org.
IAB Europe
Established in 1998, IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 23 National IABs in Europe, over 5.000 local members and 24 Corporate memberss, IAB Europe is the trade association of the European digital and interactive marketing industry.
IAB US
Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising market- place, of interactive's share of total marketing spend, and of its members' share of total market- ing spend. The IAB evaluates and recommends standards and practices, fields interactive effec- tiveness research, and educates the advertising industry about interactive advertising.
IFABC (EMEA)
EMEA – the Association of European Members of IFABC was set up in 1977. Through IFABC, the members of EMEA work toward greater standardization and uniformity in the reporting of circulations and related media data. A Web Standards Group was established in 1996 for the development of a common set of minimum measurement and reporting standards, for use by its members for World Wide Web traffic verification.
IIACC
The IIACC (Interactive Internet Advertising Committee of China) is a special organization looking after Interactive Media within the CAA (China Advertising Association). The CAA forms a bridge between the Government and advertising players in China, aiming to guide, coordinate, supervise and offer various services. The CAA has established relations with advertising associations in more than 20 countries and is the China Chapter of the IAA (Interna- tional Advertising Association). IIACC members include leading players in Interactive Media such as Sina.com, Sohu.com, NetEase, TOM, Tencent/QQ, MSN, Hdt, Saatchi & Saatchi, iResearch, ACNielsen. The IIACC reflects the needs of industry to the government and fosters industry standardization, organizing standard research and legislation of the interactive Internet advertising industry.
MMA
The Mobile Marketing Association (MMA) is the premier global non-profit association estab- lished to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technol- ogy enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched Q4 2007.
OPA Europe
Founded in March 2003, the Online Publishers Association Europe (OPA Europe) represents the interests of market-leading online publishers to the advertising community, the press, local and European governmental institutions and the general public. With member companies in France, Germany, Spain, Italy, Switzerland, Poland, the UK and Greece, OPA Europe represents dozens of the most influential and well-known online publishing brands in Europe.
WAA
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise..
WOMMA
WOMMA, www.womma.org, The Voice for Ethical and Excellent Word of Mouth and Social Media Marketing, was founded in 2005 and currently has approximately 400 brand company and agency members. It is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.