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The following programme has been created by the I-COM Programme Committee and is subject to change. In general, any details are updated on a continual basis.
November 26th, 2009 @ The Ritz, Lisbon
08:30 Registration, Welcome Coffee
09:30 Introduction Luis Mergulhao, President, CAEM & CEO, Omnicom Media Group Andreas Cohen, I-COM Chairman, Switzerland
10.05 A new starting point for CAEM Fernando Cruz, Executive Director, CAEM
10.25 Panel: Trends & Issues in Portugal Andreas Cohen, I-COM Chairman, Switzerland (moderator) Alexandre Silveira, Marketing Manager PSG, Hewlett-Packard Portugal Bernardo Rodo, Managing Director, OMG Digital Ines Valadas, Managing Director, Media Capital Multimedia
11.05 Panel: Cracking the code of Social Media Measurement Eurico Nobre, Client Service Director, OgilvyOne Worldwide (moderator) Dr. Benedikt Köhler, Director Digital Strategy & Research, ethority & representing IAB Germany's Social Media Committee Guy Phillipson, CEO, Internet Advertising Bureau, UK Oliver Pischke, Managing Director, spring, Germany
11.55 Coffee Break
12.15 Panel: Digital Video & Three Screen Measurement José Alberto Carvalho, News Director, RTP (moderator) Alex Banks, Managing Director, Latin America, comScore, USA Ivor Millman, BARB Joint Industry Committee Advisor, ITV, UK Luis Queiros, Chairman & Founder of Marktest Group Vera Pinto Pereira, TV Business Manager, Portugal Telecom
13.15 Keynote: The Building Blocks for Sustained Growth Guy Phillipson, CEO, Internet Advertising Bureau, UK
13.45 Lunch
14.45 Closing Andreas Cohen, I-COM Chairman, Switzerland Fernando Cruz, Executive Director, CAEM Luis Mergulhao, President, CAEM & CEO, Omnicom Media Group |
Speakers cont'd
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I-COM National Roundtabe Portugal Programme
