Dear all,

Reflecting on the many developments in online measurement, we are excited about the special dynamic that we are preparing for the Global Summit. Continuing our cooperation with other conferences, the conversation will begin already at the dmexco on September 23rd, as described below.
Andreas Cohen, Chairman, I-COM

I-COM Global Summit Lisbon - March 10-13th, 2010

By the opening day of the 3rd Global Summit On Online Media Measurement, some leading markets will spend more than 20% of their total ad budget on digital advertising. However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, iptv, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever. Currently, the I-COM Programme Committee is working on specifying the content. We welcome you to connect with us on our event page.

I-COM Session @ the dmexco

The I-COM will start the discussion on Social Media Measurement before its upcoming Global Summit at the dmexco on September 23rd. As its official partner, the I-COM will be holding a session titled 'Cracking the code of Social Media Measurement', sponsored by comScore. Features include separate announcements by IAB Germany (BVDW) and the WAA (Web Analytics Association) on proposals for standards on Social Media Measurement as well as comScore presenting elements of its new collaboration with Omniture. For more information, please click here.

Our top speakers include: Linda Abraham (comScore), Joel Berger (MySpace), Andreas Cohen (I-COM), Bernhard Glock (P&G / WFA), Matthias Kurwig (Neo@Ogilvy), Oliver Schiffers (Sapient / WAA).

Welcome aboard

As a neutral platform for the Digital Advertising industry, the I-COM is ever mindful that our patronage optimally reflect the industry landscape. Thus, the I-COM is pleased to welcome three leading associations as Patronage Organisations. The American Association of Advertising Agencies (4A's) is the national trade association of the advertising agency business, represented in the I-COM Programme Committee by Dave Smith. The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia, represented by David Ketchum & Kay Bayliss. The Word of Mouth Marketing Association (WOMMA) is the voice for ethical and excellent Word of Mouth and Social Media Marketing, represented by John Bell. On September 23rd, we will broaden our scope again in announcing our latest patron.