Dear all,

Reflecting on the many developments in online measurement, we are excited about the special dynamic that our Programme Committee is preparing for the I-COM Global Summit 2010 Lisbon. Today, we are announcing our call for speakers.
Andreas Cohen
I-COM Chairman

I-COM Global Summit Lisbon - March 10-13th, 2010

Past I-COM themes focused on connecting the silos, whether it be countries (Berlin '05) or media channels (Barcelona '08). Building on these ideas, the I-COM Programme Committee is working to also connect the silos of measurement disciplines such as Audience Measurement, Web Analytics, Social Media Measurement, Consumer Insights, Advertising Effectiveness and Targeting. Given the current economic climate, combining data from these different sources to discover the 'True Picture' of what is happening in the Digital Media landscape is more important than ever. Click here to see the status of the draft programme. 

Call for Speakers: I-COM Global Summit

The I-COM welcomes proposals for speaking based on the topics chosen by its Programme Committee. Should you wish to participate as a speaker, click here.

Global Summit event page on LinkedIn

Find out who is interested, attending and commenting. Join the 160 people already connected with us on our event page.

The conversation has already begun at dmexco

The I-COM started the discussion on Social Media Measurement at the dmexco on September 23rd. As its official partner, the I-COM held a session titled 'Cracking the code of Social Media Measurement', sponsored by comScore. Features included separate announcements by IAB Germany (BVDW) and the WAA (Web Analytics Association) on proposals for standards on Social Media Measurement as well as comScore presenting elements of its new collaboration with Omniture. To see the presentations, please click here.

Speakers included: Linda Abraham (comScore), Joel Berger (MySpace), Andreas Cohen (I-COM), Bernhard Glock (P&G / WFA), Matthias Kurwig (Neo@Ogilvy), Oliver Schiffers (Sapient / WAA).

Welcome aboard

As a neutral platform for the Digital Advertising industry, the I-COM is ever mindful that our patronage optimally reflect the industry landscape. Thus, the I-COM is pleased to welcome four leading associations as Patronage Organisations. The American Association of Advertising Agencies (4A's) is the US national trade association of the advertising agency business, represented in the I-COM Programme Committee by Dave Smith. The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia, represented by David Ketchum & Kay Bayliss. The Web Analytics Association (WAA) leads and supports its 1.700 members worldwide, represented by René Dechamps Otamendi. The Word of Mouth Marketing Association (WOMMA) is the voice for ethical and excellent Word of Mouth and Social Media Marketing, represented by John Bell.