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I-COM Programme Board: National Roundtable Portugal

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Andreas Cohen (I-COM)

Andreas Cohen is I-COM's Chairman. He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas also worked for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years.


 

Fernando Cruz (CAEM)

Fernando Santos Cruz is the Executive Director of CAEM (Commission for the Analysis of Media Studies). He was born in Mozambique, in 1958, during Portuguese administration and is married with two daughters. Fernando studied sociology, business strategy and has a master in Sales & Marketing Management. His past career includes being Sales & Marketing Director of Nabisco Brands Portugal, Sales Director of Unilever/Olá Portugal, Sales Director of Unilever/Kibon in Brazil, Sales Director of the Portuguese TV Channel SIC and CEO of ZenithOptimedia Portugal (Publicis Group).


 

Bernardo Rodo (APAP)

Bernardo Rodo is Managing Director at OMG Digital - Omnicom Media Group Portugal. Bernardo has a degree in Business/Organizational Communication at Instituto Superior de Comunicação Empresarial. While finishing his studies he started working as junior Marketing Assistant at Nestlé’s dairy products. Shifting from client to agency, he then joined Bestmarketing advertising agency, as client service director and was responsible for developing the Relationship Marketing department, soon becoming partner. He then created his own Marketing Consultancy company until joining Omnicom Media Group in early 2007.


 

Alexandre Silveira (APAN)

Alexandre Silveira is the Marketing Manager of the Personal Systems Group for Hewlett-Packard Portugal. His responsabilities span from consumer to commercial segments and cover the whole range of HP PCs, Notebooks, and Smartphones. He has held in the past responsabilities in the channels and marketing organizations and started in HP as a Financial Analyst. Alexandre has an MBA from the University of Lisbon and a degree in Economics. He is married and father of 2 sons.


 

Ines Valadas (ACEPI)

Inês Valadas is Managing Director at Media Capital Multimedia. Inês has a degree in Marketing Management by Instituto Português de Administração de Marketing and an MBA by Universidade Católica Portuguesa, where she is currently a teacher. Working in the Internet sector for more than 10 years, Ines Valadas has developed her activity mainly in telecommunications sector both on residential and business markets. She worked for Sonaecom from 1999 to 2008 where she was responsible for the launch of Clix, the fixed telecommunications residential brand, being the managing director for the business unit between 2006 and 2008. She joined Media Capital in October 2008 as managing director of the multimedia business.