Guillermo Abud (IAB Mexico)
Guillermo Abud is Digital Senior Director with Starcom Mediavest Group Latinamerica, based in Mexico. Part of the Digitial Industriy for more than 14 years, founded an ISP (Internet Service Provider) in Mexico back in 1995, then launched Unete.com, IFX Networks (Consumer and corporate Internet Access), and Tutopia.com (the first free ISP and Entertainment Portal in Latam). In 2003 joined Cyclelogic Mobile Solutions, a leader in the mobile phone content, and marketing solutions for the Latam and the US Hispanic markets. Then, joined TV Azteca, where lead the sales interactive marketing and advertising strategies between TV, Internet, and Mobile phones. Today, is Digital Senior Director for Starcom Mediavest Group in México and Latam working with top industry players in the digital marketing arena. Memo is also an active member of the IAB Mexico and President of the Digital Committee of the CIM (Consejo de Investigación de Medios / Media Research Council) in Mexico.
Sally Acevedo (IAB Caribbean & Puerto Rico)
Sally Acevedo is CRM & Online Management at Sony Electronics and President of IAB Puerto Rico at IAB Caribbean. A multifaceted professional with a broad background in e-business, online/offline marketing and advertising, social media, media sales, and training, activities within highly-competitive, service-oriented environments. Abreast of market and industry dynamics in Puerto Rico, Caribbean and Latin America, hiring standards and in-service training needs. Effective leader, trainer and motivator ensuring the success of team services and promoting the values of innovation and hard work. Open-minded, flexible, creative and updated in e-commerce as a viable marketing tool.
Karina Besprosvan (IAB Chile)
OmnicomMedia group research manager for Chile and LATAM since January 2007. Before, Karina was OMD`s research director Chile since 2004, after the fusion between Optimum Media, Media Direction and Tactical Media, all media agencies related to BBDO Chile, DDB Chile and TBWA\Frederick, respectively. In 2006, her unit received the award “Best Research LATAM unit from OMD”, distinction posted by the company’s CEO. She holds university studies in Marketing, Advertising and Sociology, in Argentina. A Diploma in Business Planning from Westminster University, London. And holds a Master in consumer behavior in UAI University Chile.
She has a good track experience teaching and writing in marketing an research subjects. Among her last latam studies are: “ between the public and the privacy. The gays world”; “ Moms and technology”; “Living singular: mononuclear families”; “making efficiency in product placements” She is the Chilean representative for ESOMAR, being selected as a committee member for the LatinAmerica 2008 Esomar World Research Conference and as a speaker in W3 2008 and 2009 with the paper “where do you really watch when you are seeing”and “what are you doing?”.
Roy Carneiro (IAB Brasil)
Founding partner of WA Consulting, director of the Web Analytics committee in IAB Brazil and member of the WAA (Web Analytics Association). Graduated in Systems Analysis with MBA in Marketing from ESPM and Administration from FGV. Coordinator of Web Analytics Wednesday in São Paulo - WAW-SP - and the Brazilian Web Analytics discussion group in Yahoo! Groups. Organizer of the first eBook about Web Analytics in Portuguese - "Web Analytics – Uma Visão Brasileira" Volume I and II. Expert in Web Analytics with experience in planning, implementation and analysis of results using AT Internet, WebTrends, NetInsight, Omniture and Google Analytics. Launched the IBOPE Nielsen Online services in Brasil in 2000, was responsibe for marketing and sales, in IBOPE, for products such as Ad'Hoc digital research, Usability and Market Intelligence Reports.
Andreas Cohen (I-COM)
Andreas Cohen is I-COM's Chairman. He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas also worked for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years.
Fernando Cruz (CAEM)
Fernando Santos Cruz is the Executive Director of CAEM (Commission for the Analysis of Media Studies). He was born in Mozambique, in 1958, during Portuguese administration and is married with two daughters. Fernando studied sociology, business strategy and has a master in Sales & Marketing Management. His past career includes being Sales & Marketing Director of Nabisco Brands Portugal, Sales Director of Unilever/Olá Portugal, Sales Director of Unilever/Kibon in Brazil, Sales Director of the Portuguese TV Channel SIC and CEO of ZenithOptimedia Portugal (Publicis Group).
Juan Damia (WAA)
Juan is the current Regional Coordinator for the Hispanic American Region at the WAA. He has been working for the Web Analytics industry for more than 10 years as a consultant, speaker, Blogger and writer, among other activities. Juan has a Bachelor in Marketing, an MBA and a Degree in International Marketing (ESB). He co-founded Intellignos (www.intellignos.com) and SocialMetrix (www.socialmetrix.com), one of the few companies in the world that provides an Analytics Platform for Buzz Monitoring, using a property NLP Engine.
Javier Escobedo (IAB Mexico)
General Manager of Prodigy MSN, a joint venture between Microsoft and Telmex. As the top executive of the company, Javier is in charge of the day-to-day operations of the JV and leads its growth efforts, leveraging the most-visited portal in Mexico as an entry point to such iconic products as Hotmail and Live Messenger. Prodigy MSN is the undisputed online leader in Mexico with 23 million registered users and is the vehicle of choice for advertisers wanting to boost the power of their campaigns on the Web. Since 2007 he has been a member of the Board of Directors of Public Radio International. Javier has a BS degree in Actuarial Sciences and a Cum Laude MBA from the University of Chicago’s Graduate School of Business.
Michael Donahue (AAAA's)
Mike Donahue joined the AAAA in April 1994 as Senior Vice President, member services, after a career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. At the AAAA, Donahue is responsible for overseeing the research services, conferences & special events, production, and media services divisions. He is a director of the AAAA Foundation, Inc., and Advertising Week, Inc. As senior officer on all Value of Advertising initiatives, Donahue was also instrumental in starting two major research projects (Engagement and Emotional Response to Advertising) before turning them over to the ARF for development and execution.
Andre Lima (CAEM)
;)
Head of Interaction at Mindshare Portugal since 2007. Consultancy for digital tools and technology for Mindshare central team. Consultancy for GroupM Interaction technology in Portugal. With background in comms and technology alike, André’s DNA is to drive innovation and achieve results growing clients with meaningful solutions.
Hernan Moreno (IAB Colombia)
Hernan Moreno looks after Medios Electrónicos at El Colombiano and is a Board Member at IAB Colombia
Dan Murphy (IAB US Hispanic Committee)
Dan Murphy, Senior VP Research & Ad Traffic at Univision Interactive Media has served as co-chair for the IAB Ad Operations Council since inception. He’s been working in the interactive world since 1994 working with Sportsline (CBS Digital), Relevant Knowledge (comScore MediaMetrix) and Univision Interactive Media. He also serves on the Council for Research Excellence, IAB Research Advisory Board and MRC Internet Committee. He received dual Masters degrees from Georgia Institute of Technology in Statistics and Electrical Engineering.
Matias Perel (AHAA)
As Founder and President of Latin3, Mr. Perel is charged with leading the company while working with clients to help them gain e-strategic advantage in the US Hispanic market and the Latin American region. Some of Latin3's clients include Dell Computer Latin America, Nextel International, Visa International, General Mills, Wachovia, Ford Motors, AT&T and Google among others. Mr. Perel is on the board of directors of AHAA and has been on the Board of directors of the IAA Chapter Florida, IAB US Hispanic Committee, IAB Brasil, IAB Mexico and IAB Argentina; he is an alumni from Harvard Business School and holds a Business degree from the School of Management at Boston University; and he is a native of Argentina.
Eusebio Serrano (IFABC Ibero-America Group)
Eusebio Serrano is Managing Director of ABC Spain / OJD
Giuliano Stiglitz (IAB-Europe)
Giuliano is currently CEO of Orange Advertising Network Americas(OANA). OANA is one of the largest digital sales houses in the region and a leading player in US Hispanic digital marketing and in the Latam with offices in Miami, Mexico City and Bogota' with over 35M unique users, 2 billion monthly impressions and over 30 exclusive publishers. He is also Commercial Director for Orange Advertising Network in Europe where he oversees digital sales of Orange properties across web. mobile and iptv. Previous to Orange Giuliano was VP Sales Europe at Metro International where he oversaw sales across several countries in Europe.
Enrique Tron (IAB Mexico)
Enrique Tron, Communication Channels Director, Unilever Mexico & Chairman of the National Advertisers Association in Mexico (AGNA)
Bernardita Valencia (IAB Argentina)
Bernardita Valencia is Marketing Manger, Terra Networks and President of the IAB Argentina Media Commission
Bianca Weishaeupl (IAB Mexico)
Originally from Frankfurt, Germany, Bianca has over 6 years of experience developing online marketing and advertising, as well as the implementation of strategic alliances for portals. In February 2005, Bianca joined IAB Mexico as its first Director General, since then Bianca's work has focused on actively promoting interactive media as an effective marketing tool for businesses in Mexico. One of her achievements was the integration of the most important players in the industry including Prodigy MSN, Yahoo, Google, Voila and Wanadoo, interactive agencies, media agencies and advertising among others. Bianca also won the IAB Mexico title as the main representative body for online advertising in Mexico. It is noteworthy that during 2004 she was Commercial Director of Solutions Abroad SA de CV, the number one service portal for the expatriate community in Mexico, where she made important alliances with chambers of commerce, international corporations and embassies. Bianca is a graduate of International Business University, Hochschule Bremen