David Cohen (4As US)

In his current role as Chief Media Officer, David leads UM's North America Media Management practice across all planning and buying functions. Within this team David oversees Portfolio Management, Integrated Investment, Decision Sciences and Digital Innovation. He also continues to lead our global digital community as well as driving thought leadership and innovation across the UM universe.

David was elected as the Chair of the 4A's (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and remains its leader today. He serves on the Programming Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman's Advisory Board of the MPA (The Association of Magazine Media).

David often speaks at seminars and lectures and is frequently quoted in the trade press, as well as The Wall Street Journal and The New York Times.

Andy Fisher (4A's US)

As Executive Vice President, Global Data & Analytics Director, Andy Fisher is charged with redefining and accelerating SMG'ss global analytics approach, in the interests of global scale and unified analytics. With over 15 years of data, analytics and digital marketing experience, Andy was previously Vice President, Analytics at VivaKi sister agency Razorfish, where he managed a team of modeling, media data, survey and business intelligence experts. Before joining Razorfish, he designed web traffic analysis software and led the analytics practice team for Personify, a leading web analytics software provider. Prior to this, Andy was a senior analyst at IRI performing marketing mix models, media testing and custom analytics for large Consumer Packaged Goods clients. Andy earned his master’s degree in statistics from Stanford University and his bachelor’s degree in mathematics from University of California, Berkeley.

David Smith (4A's US)

David David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics.  As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace. At the forefront of new metrics applications, David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.  

David is consistently called upon by the press as a resource for publications such as Fortune, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for publishers including iMedia Connection and Fast Company.  He is also a regular speaker at various 4A’s, iMedia, ad:tech and OMMA events.  With a number of awards to his name, including an Effie, David was also awarded the first-ever ad:tech Industry Achievement Award.  This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry. David has a BA from the University of Washington.  He is an avid guitar player and a gourmet Chinese cook.

Matthew Harty (CAAAA)

Originally from Australia, Matt has lived in Asia for over 20 years. He started in the Internet in 1997 as the co-founder and employee #1 for SpaceAsia Media, the first Pan-Asian ad network founded in Asia. SpaceAsia sold in 2000 to Engage Inc (CMGi) with Matt staying on after the sale. In 2003 Matt founded Activ8 Worldwide as a JV with Outblaze Ltd which handled global media sales for Mail.com, Sanrio Digital (Hello Kitty) plus a number of other leading brands. Later Matt took a board director's seat on the Malaysia-listed Oriented Media Group Berhad. In 2009 Matt moved to News Corporation's .FOX Networks as VP for Asia Pacific and Middle East. Now the APAC GM of Omnicom Media Group's Accuen (the trading desk), Matt oversees the roll out of data-backed programmatic buying for many leading brands across the region.

John Lovett (DAA)

John Lovett is a veteran industry analyst, author and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership helps businesses transcend mediocrity using analytics. John is the co-founder of the Analysis Exchange and is Vice President on the Board of Directors for the Digital Analytics Association.

Matthew Gellis (DAA)

As Founder and CEO of Keystone Solutions, Mr. Gellis has built the company into the fastest growing Digital Measurement Consultancy in the US. Keystone provides comprehensive strategies, governance, analytics, and digital intelligence solutions to some of the largest companies on the Internet including HP, AARP, NBA, Cartoon Network, Martha Stewart, CNN, TBS, TNT, Nascar, PGA, NHL, HomeAway, and many others. Keystone Solutions is an active member of the Web Analytics Association and the analytics community.

Mr. Gellis started in the analytics and technology industry over 12 years ago working for companies such as MyFamily.com and Omniture (now Adobe) where he helped build out their Implementation Services, Proof-of-Concept, and Sales Engineering groups and managed an active portfolio of their largest clients.

Matthew also co-founded an Internet Consulting Agency in Utah working with many of the local Associations and non-profit groups as well as other mid-market organizations on standard web design best practices and implementation fundamentals.

Phil Kemelor (DAA)

Phil is Vice President of Strategic Analytics and leads the Washington, DC practice of Semphonic. Founded in 1997, Semphonic is one of the largest and most experienced vendor neutral Web analytics consulting firms in the US. Based in San Francisco and with offices in Boston, New York, Portland and Washington, DC, Semphonic’s client- base includes a range of Fortune 1000 companies across nearly every major vertical to include WalMart, American Express, National Geographic, National Institutes of Health, Samsung, JPMorgan Chase and Genentech.

One of the earliest adopters and advocates for the use of Web analytics, Phil has 14 years of experience in the field as a practitioner, industry analyst and consultant. Since joining Semphonic in 2007, Kemelor has led the company’s government and nonprofit practices, and has developed methodologies and best practices for Web analytics program management and business goal based Web metrics, leading engagements at clients such as the National Institutes of Health, National Cancer Institute, JP Morgan Chase, AARP and The Nature Conservancy.

Dan Calladine (EACA)

Dan Calladine is Research Director of Isobar Global, based in London. He works on both client business and assisting other offices around the Isobar network, and specialises in analytics and measurement. He is passionate about digital media, and has been interviewed on the radio and in press about online video, social networking, and measuring the effect of online buzz.

Simon Thomas (EACA)

Simon is Strategic Systems Director for GroupM in EMEA. GroupM is the parent company to the WPP media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare and is the world’s leading media investment management company. In 2008, GroupM held over a 30% share of the total measured volume of it's peer group (the global media networks). Simon pursues and advances investments in new technologies & systems, both driving innovation and playing the role of industry shaper, as well as managing the use of syndicated industry sources & tools and GroupM's proprietary research data & analysis systems. Simon has spent over 30 years in the media industry across the media owner, media agency and software/data supplier sides of the business, not just in the UK but in wider Europe contexts. His experience ranges across both the traditional and the emerging digital communication channels, with a focus on commercial trading & client ROI, especially the measurement of audiences and the aspects & impacts of consumer behaviours.

Frank Giersberg (EGTA)

Head of Market Development at Association of Commercial Broadcasters and Audiovisual Media (VPRT) At the VPRT Frank Giersberg is responsible for all market and business development issues in the fields of television, radio, online and mobile media. In addition, Mr. Giersberg is Speaker of the Supervisory Board at INFOnline GmbH (German market leader for Online Media Measurement) and Delegate at ZAW (German Advertising Industry Association) and IVW (German Audit Bureau of Circulation). He began his tenure at VPRT as a New Media and Advertising Consultant in 2003. Prior to this time, he was Head of Online Projects at KirchMedia (KirchGruppe) and also responsible for pre-merger projects between KirchMedia GmbH & Co. KGaA and ProSiebenSat.1 Media AG.The VPRT represents approximately 160 commercial radio and TV broadcasters and multimedia companies in Germany and promotes their interests in national and international bodies as in the fields of market development (including market standards, e.g. online media measurement) and overall contract negotiations (e.g. distribution, copyrights, film funding and others).

Ivor Millman (EGTA)

Ivor Millman is BARB Advisor to ITV the largest commercial television channel and family of channels in the UK. Ivor has worked in media and market research for over 40 years and specialises in audience measurement, issues and developments. He is a member of the Board of BARB the UK television JIC.

Jason Burby (FEDMA)

Jason is the Chief Analytics & Optimization Officer for ZAAZ, an interactive agency specializing in thoughtful, data-driven solutions across a wide industry spectrum for long-term, multi-national clients across the U.S. His primary role at ZAAZ is guiding clients through the process of implementing a variety of digital analytics tools, such as site performance monetization, scorecards, and A/B & Multivariate testing, to improve site business results, leverage new-found efficiencies and realize long-term business goals. His client roster includes Microsoft, Nike, Nokia, Dell, Ford, Sony, PayPal/eBay, Expedia, Reuters, T-Mobile, Converse, Intel and Motorola.

Jason is co-author of "Actionable Web Analytics: Using Data to Make Smart Business Decisions," a leading text in the field of Web analytics. He is a frequent lecturer at conferences and seminars around the world as one of the Web industry's leading advocate in Web analytics and the effective use of visitor data toward improved site performance. Aside from being a co-author, he has contributed extensively to a number of texts about Web analytics and its implications in the future Internet. He has also written a regular column on ClickZ.com and other sites on Web Strategy, Digital Analytics & Optimization for a number of years.

Janice Chan (I-COM Advertiser Group)

Few brands set themselves apart by making digital innovation and optimal performance their core focus. Starwood Hotels & Resorts is one of the few and Janice is instrumental in making that a reality in the APAC region.

Janice takes a start-up approach to solving corporate problems and has succeeded in building marketing strategies for brands from the ground up. From developing in-store promotional campaigns for popular consumer packaged goods brands like Flintstones Multiple Vitamins, and Dole; to managing global packaging design exercises for Dove, Lancaster, Estee Lauder, and Celine Dion Fragrances; she is able to maneuver cross-functions, developing collaborative relationships with clients, suppliers, technical teams and executive decision-makers.

Georges-Edouard DIAS (I-COM Advertiser Group)

Georges-Edouard is currently heading L'Oreal Digital Business group, a position that he has occupied since 2001. With his team, he is driving L'Oreal's shift into the digital age, which includes transformation of communication, sales operations, and management processes for every L'Oreal division worldwide : from setting partnership with leading global digital players such as Apple, Facebook, Google or Microsoft, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L'Oreal USA, where he defined L'Oreal's policy related to digital commerce and launched the first selling sites in L'Oreal's history.

Dias interactive career commenced when he was promoted as project manager in charge of launching L'Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused.

Mikael Karlsson (I-COM Advertiser Group)

Mikael Karlsson has worked with measuring the internet population since 1996. In his work he has developed on-site questionnaire methodologies now widely used, log file analysis tools and systems, as well as the official internet measurement standard in Sweden for both web properties and online-TV.

Currently working for the Swedish Advertising Association and developing amongst other things a next-gen panel based measurement system.

Chris Schaumann (I-COM Advertiser Group)

Chris used to work as Global Advertising & Digital Lead for the Asia Pacific/Greater China Region in Microsoft's Worldwide Corporate Marketing Group, before he joined Nokia in October 2009 first as regional Head of Consumer Engagement for Southeast Asia and Pacific and today works as 'Global Director for Digital Transformation & Innovation' in London.Nokia's 'Innovation & Transformation Team’ in the Global Marketing Group is identifying, nurturing and expanding key capabilities and areas of expertise across the marketing organization. In addition, turn-key innovations are identified and converted into best practices.Chris's role is focusing on the areas Digital, Social and CRM and leverages his experience of Digital Transformation work from his time in Asia at Microsoft and Nokia to further extent Nokia's global Digital Marketing leadership.

He's a passionate Blogger, Internet Evangelist and has spoken at over 150 conferences around the world and has conducted over 50 Digital Marketing Workshops, inspiring over 1,500 practitioners.

Jef Vandecruys (I-COM Adv group)

Since Aug 2009, Jef works as Global Director Digital Connection in the Global MKT Division at AB-Inbev. Jef's passion is to encourage everyone across the digital value chain to work together more effectively. Having worked in a global procurement role for the world's biggest brewer that owns brands including Budweiser, Stella and Becks, Jef understands how advertisers, their agencies and media owners can collaborate to produce stunning results.

Jef started his carrier as Sales Manager in a telco. He then started one of the first IPTV networks in Europe as a Market Developer where he worked at the content side with a clear view of the value chain from content via distributor to advertiser on Mobile/Internet/digital TV.

Jef then went on to Global Procurement Marketing Services at AB-Inbev. This opportunity gave him a great view of the media landscape in different countries.

Andreas Cohen (I-COM)

Andreas Cohen is I-COM's Chairman. He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas also worked for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years.

Shashank Tripathi (I-COM)

Shashank Tripathi is the Vice-Chairman of I-COM for APAC. He is a senior marketer with global experience in 22 countries across three continents, and has been based in Hong Kong, Tokyo, London, Chicago and Singapore. He has also held regional and management roles at Mindshare, Universal McCann, Leo Burnett, Dentsu and PriceWaterhouseCoopers. He has had diverse exposure to marketing strategy, media, public relations and analytics with the world’s leading consulting firms and networks. Tripathi most recently held the post of Regional Executive Director, Asia Pacific at StarcomMediaVest Group.

Alain Heureux (IAB Europe)

Alain Heureux is President and CEO of IAB Europe (European Interactive Advertising Trade Association representing 23 National IABs in Europe, over 5.000 local members and 24 Corporate members and President of IAB Belgium (Belgian Interactive Advertising Trade Association representing 210 member companies). Alain has been active in marketing since more than 20 years creating several service companies across Europe: the CPM Group (1987-1997) part of the Diversified Agency Services from Omnicom specialised in field-marketing, direct marketing and sales promotion (www.uk.cpm-int.com) , a Webagency called Virtuology (1998-2003) active in Brussels, London and Paris (www.virtuology.com) and a digital dialogue agency named Tagora (2004-2007) acting in several European markets (www.tagora.com) part of JWT from WPP.

Alison Fennah (IAB Europe)

Alison is responsible for expanding the IAB Europe research and marketing programmes. Alison brings with her over 20 years experience in marketing, business development and finance.

She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market.

In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment, she also worked on the launch of some of the first Sony Playstation games. Alison started her career with Barclays in a variety of international banking roles. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.

Bruce Hoang (IAB Europe)

Bruce is Head of International Media Research at Orange. He started his carrer at Harris Interactive and worked on the creation of the largest European Internet Monitor “NetObserver”. Bruce became Vice-Chairman of IAB Europe (Interactive Advertising Bureau), leading the Research Working Group and especially online audience measurement issues as co-founder of the I-COM initiative (International Conference of Online Measurement). Before joining Orange Advertising Network as Head of International Media Research, Bruce also worked at one of the French leading media site www.linternaute.com as Deputy Director of entertainment channels.

Karina Besprosvan (IAB LATAM)

Omnicom Media Group research manager for Chile and LATAM since January 2007. Before, Karina was OMD`s research director Chile since 2004, after the fusion between Optimum Media, Media Direction and Tactical Media, all media agencies related to BBDO Chile, DDB Chile and TBWA\Frederick, respectively. 
In 2006, her unit received the award “Best Research LATAM unit from OMD”, distinction posted by the company’s CEO. She holds university studies in Marketing, Advertising and Sociology, in Argentina. A Diploma in Business Planning from Westminster University, London. And holds a Master in consumer behavior in UAI University Chile.

She has a good track experience teaching and writing in marketing an research subjects. Among her last latam studies are: “ between the public and the privacy. The gays world”; “ Moms and technology”; “Living singular: mononuclear families”; “making efficiency in product placements”  
She is the Chilean representative for ESOMAR, being selected as a committee member for the LatinAmerica 2008 Esomar World Research Conference and as a speaker in W3 2008 and 2009 with the paper “where do you really watch when you are seeing”and “what are you doing?”.

Yerka Yukich Lorén (IAB LATAM)

Yerka studied advertising at the University of Santiago. Graduate in Marketing at Adolfo Ibañez University and studied Marketing Course at the Catholic University.

She has over 15 years of experience working in various areas of marketing companies. Among others, he served in Entel being in charge of advertising and Internet marketing actions (such as ISP) and portal 123.cl

Since 2002, Yerka has served as the General Manager of IAB Chile.

Anna Bager (IAB US)

Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB). The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Announced in December 2010, the Mobile Center addresses the growing importance of mobile advertising in the marketing-media ecosystem.

The Mobile Center is devoting resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing. The Mobile Center is also be focusing on developing an agenda to build profitable revenue growth for companies engaged in mobile marketing, communications, and advertising and helping publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.

Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit.

Kristina Sruoginis (IAB US)

Kristina is the Research Director at the IAB, which represents over 500 leading interactive companies. Prior to joining the IAB, she was the Director of Digital Research at MTV, VH1, CMT and Logo where she oversaw digital research initiatives and produced studies ranging from usability and consumer insights of MTV sites to qualitative ad effectiveness optimization. She has a 15 year career in media, advertising, entertainment and research focusing on all things digital. Kristina has deep expertise in primary and secondary consumer research and is a tireless seeker and aggregator of information.

Richard Foan (IFABC)

Managing Director of ABCe. Richard Foan joined ABC in 1984 and was appointed Deputy Chief Executive in 1992. In 1996, in response to the evolving ‘new media’ sector, Richard was asked by ABC Council (major publishers, agencies and advertisers and their trade bodies) to create a new company - ABCe - to deliver industry agreed standards as a basis for certifying electronic media. He is actively involved in key initiatives that will help deliver professionalism for electronic media as an effective communications channel and promote the importance of accountability. Richard is currently Chairman of the global IFABC Web Standards Group and Chairman of JICWEBS (Joint Industry for Web Standards in the UK and Ireland). ABCe is the industry owned, not-for-profit organisation which provides independently verified traffic and related data across a broad range of new media platforms. ABCe has now delivered standardised certification for electronic media such as websites, email, SMS, iTV and WAP, as well as key initiatives such as IASH, COUNTER, IAB Adserving Standards, in many countries – global standards for local markets.

Chen Yong (IIACC, China)

Chen Yong is the Secretary General of IIACC (The Interactive Internet Advertising Committee of China). He's also the President and Chief Editor of Modern Advertising, China

Chen is a Senior journalist and marketing professional with a wide range of experience on improving and boosting the advertising (esp. the interactive Internet advertising) industry of China, supporting and promoting the popularization and development of international advertising organizations and campaigns in China, and advancing the advertising contact between China and the world.

Chris Boggs (SEMPO)

Chris Boggs is a specialist with 11 years’ experience in search engine optimization and paid search advertising. His current role involves working across Internet specialties and industries to promote cohesive strategies and synergies between online marketing campaigns and design, user experience, and conversion optimization best practices.

Chris has worked in Search Engine Marketing since 2000, within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, and was reelected by the Board to serve a second term as President 2011-2012.

Chris presents regularly at major search marketing conferences and sits on the Advisory Board for Search Engine Strategies, is a Moderator and Blogger for Search Engine Watch, and is Associate Editor for the Search Engine Roundtable blog. Chris lives in Twinsburg Ohio with his wife, son, and daughter.

Kristjan Mar Hauksson (SEMPO)

Kristjan is the founder and director of Search & Online Communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization and marketing through several verticals such as tourism, finance, IT, government and pharmaceuticals.

Nordic eMarketing assists companies to gain international visibility online and to use the Internet as a communication channel, as well as providing consultation in web content management systems and analytics solutions.

Kristjan is on the board of directors for SEMPO, the founder of the Iceland SEO/SEM forum and a published author on the topic of Internet marketing. Kristjan studied electrical engineering at Reykjavik Technical College in Iceland and has a degree in Systems Analysis from the Computer and Engineering Schools of Iceland and an Internet marketing degree from the University of British Columbia.

Kristjan has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999.

Steve Hershberger (WOMMA)

Hershberger is the Co-Founder of ComBlu, a Chicago-based agency founded in 2003 and focused on engagement. ComBlu is a charter member of WOMMA. He is considered a thought leader in Advocate identification, social metrics and performance measurement and has architected initiatives for a dozen of the Fortune 50. Prior to forming ComBlu, Hershberger was the founder of an ecommerce software company, which he sold in 2001. Hershberger is also currently a co- founder of the fastest growing commercial craft brewery in the Midwest and is a Trustee for an Entrepreneurial MBA scholarship administered by Indiana University’s Graduate School of Business.