John Bell (WOMMA)
John heads up Ogilvy PR’s global 360° Digital Influence team, the digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways. Also, John serves as the President of the board of the Word of Mouth Marketing Association (WOMMA).
He has developed and executed social media strategy for clients as diverse as American Express, Ford, DuPont, Lenovo, Unilever and more. The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing. John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.
Dan Calladine (EACA)
Dan Calladine is Research Director of Isobar Global, based in London. He works on both client business and assisting other offices around the Isobar network, and specialises in analytics and measurement. He is passionate about digital media, and has been interviewed on the radio and in press about online video, social networking, and measuring the effect of online buzz.
Andreas Cohen (I-COM)
Andreas Cohen is I-COM's Chairman. He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas also worked for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years.
Alison Fennah (EIAA)
Alison Fennah is the Executive Director of the European Interactive Advertising Association, the pan-European trade organisation for sellers of interactive media. Alison helped to launch the organisation in 2002 and has overseen the development of a wide-ranging activity programme involving EIAA members, media agencies and advertisers with the aim of growing the European interactive advertising market. Prior to her work with the EIAA, Alison worked as European Marketing and PR Manager for Yahoo!. Her involvement in interactive entertainment and technology began in the early 1990s marketing PC games and continued with the launch of some of the first Sony Playstation products. Fluent in French, Spanish and Portuguese, she has a BA Combined Honours in Modern Languages from Birmingham University.
Richard Foan (IFABC Europe)
Managing Director of ABCe. Richard Foan joined ABC in 1984 and was appointed Deputy Chief Executive in 1992. In 1996, in response to the evolving ‘new media’ sector, Richard was asked by ABC Council (major publishers, agencies and advertisers and their trade bodies) to create a new company - ABCe - to deliver industry agreed standards as a basis for certifying electronic media. He is actively involved in key initiatives that will help deliver professionalism for electronic media as an effective communications channel and promote the importance of accountability. Richard is currently Chairman of the global IFABC Web Standards Group and Chairman of JICWEBS (Joint Industry for Web Standards in the UK and Ireland). ABCe is the industry owned, not-for-profit organisation which provides independently verified traffic and related data across a broad range of new media platforms. ABCe has now delivered standardised certification for electronic media such as websites, email, SMS, iTV and WAP, as well as key initiatives such as IASH, COUNTER, IAB Adserving Standards, in many countries – global standards for local markets.
Frank Giersberg (EGTA)
Head of Market Development at Association of Commercial Broadcasters and Audiovisual Media (VPRT) At the VPRT Frank Giersberg is responsible for all market and business development issues in the fields of television, radio, online and mobile media. In addition, Mr. Giersberg is Speaker of the Supervisory Board at INFOnline GmbH (German market leader for Online Media Measurement) and Delegate at ZAW (German Advertising Industry Association) and IVW (German Audit Bureau of Circulation). He began his tenure at VPRT as a New Media and Advertising Consultant in 2003. Prior to this time, he was Head of Online Projects at KirchMedia (KirchGruppe) and also responsible for pre-merger projects between KirchMedia GmbH & Co. KGaA and ProSiebenSat.1 Media AG.The VPRT represents approximately 160 commercial radio and TV broadcasters and multimedia companies in Germany and promotes their interests in national and international bodies as in the fields of market development (including market standards, e.g. online media measurement) and overall contract negotiations (e.g. distribution, copyrights, film funding and others).
Alain Heureux (IAB Europe)
Alain Heureux is President and CEO of IAB Europe (European Interactive Advertising Trade Association representing 23 National IABs in Europe, over 5.000 local members and 24 Corporate members and President of IAB Belgium (Belgian Interactive Advertising Trade Association representing 210 member companies). Alain has been active in marketing since more than 20 years creating several service companies across Europe: the CPM Group (1987-1997) part of the Diversified Agency Services from Omnicom specialised in field-marketing, direct marketing and sales promotion (www.uk.cpm-int.com) , a Webagency called Virtuology (1998-2003) active in Brussels, London and Paris (www.virtuology.com) and a digital dialogue agency named Tagora (2004-2007) acting in several European markets (www.tagora.com) part of JWT from WPP.
Bruce Hoang (IAB Europe)
Bruce is Head of International Media Research at Orange. He started his carrer at Harris Interactive and worked on the creation of the largest European Internet Monitor “NetObserver”. Bruce became Vice-Chairman of IAB Europe (Interactive Advertising Bureau), leading the Research Working Group and especially online audience measurement issues as co-founder of the I-COM initiative (International Conference of Online Measurement). Before joining Orange Advertising Network as Head of International Media Research, Bruce also worked at one of the French leading media site www.linternaute.com as Deputy Director of entertainment channels.
Joe Laszlo (IAB US)
As the IAB’s director of research Joe Laszlo plays a key role in driving the IAB’s thought leadership among members and across the industry at large. Laszlo manages most major IAB research initiatives, provides guidance and advice for IAB members with research questions, and oversees the IAB’s Research Council. Laszlo’s research projects have included writing an IAB white paper on the state of mobile interactive advertising and completing an IAB case study on online video ad effectiveness. Laszlo also oversaw the completion of major IAB guideline initiatives around click and audience measurement. Laszlo began his IAB career in September, 2007, following an eight-year tenure as analyst then research director at Jupiter Research. During his time at Jupiter, Laszlo was widely acknowledged as an authority on numerous aspects of the technology and business of interactive media. Laszlo holds an M.A. from the Fletcher School of Law and Diplomacy at Tufts University and a B.A. in East Asian studies from Columbia University. He lives in New York City.
Michael Lee (IAA)
Michael Lee is the Immediate Past World Chairman and President of the International Advertising Association, and was appointed its Executive Director based at its New York IAA World Service Center in July 2006. He is also President of Lee & Steel Inc, an international media solutions company he established in 1990. Prior to 1990 he held various positions with The Economist and International Herald Tribune in London and New York. An IAA member since 1980, he has been involved in both the UK and US Chapters. He was a Board Director US Chapter 1987-89, a Board Director New York Chapter in 1997 and a World Board Director from 1998 to date. He served as President, New York Chapter, 1998, re-elected in 2000. He became Vice President/Area Director US/Canada in 2000, elected Senior Vice President in May 2002 and served as Chairman and World President 2004-2006. He was awarded the IAA’s Medal of Merit in 2004, and the Samir Fares Award for career achievement in the IAA and outstanding service in furthering the objectives of the Association in 2006.
Ivor Millman (EGTA)
Ivor Millman is BARB Advisor to ITV the largest commercial television channel and family of channels in the UK. Ivor has worked in media and market research for over 40 years and specialises in audience measurement, issues and developments. He is a member of the Board of BARB the UK television JIC.
Aurélie Pols (WAA)
Aurélie co-founded OX2, one of Europe’s leading Web Analytics agencies according to Forrester & Aberdeen Research which was sold to the LBi Group in 2008. Her blog ranked in Avinash Kaushik’s Top 10 worldwide blogs as only European entry. She is a web analytics evangelist, thought leader and frequent speaker. Today, she supports companies globally in their definition of their strategic roadmap to successfully Compete on (Web) Analytics while keeping an eye on the European perspective together with Eric T. Peterson & John Lovett at Web Analytics Demystified Inc.
David Smith (AAAA's US)
David David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace. At the forefront of new metrics applications, David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.
David is consistently called upon by the press as a resource for publications such as Fortune, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for publishers including iMedia Connection and Fast Company. He is also a regular speaker at various 4A’s, iMedia, ad:tech and OMMA events. With a number of awards to his name, including an Effie, David was also awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry. David has a BA from the University of Washington. He is an avid guitar player and a gourmet Chinese cook.
Julian Smith (EACA)
As Insight & Research Director Julian helps MEC EMEA and its clients understand and exploit the rapidly evolving digital media & marketing landscape. Julian provides research, analysis, insight and training on the latest trends and developments in the adoption of emerging digital media platforms (by consumers and marketers). Prior to joining MEC Julian spent three years as the European Online Advertising & Marketing analyst with JupiterResearch where he was responsible for developing primary research into industry trends. Before this Julian spent over 6 years in a variety of digital marketing agencies in client handling and strategy roles
Henry Stevens (GSMA)
Henry is Director of Media and Entertainment at the GSMA, in which role he leads the GSMA’s Mobile Media Metrics (MMM) Programme and has overall responsibility for all the Association’s activities in Mobile Advertising. The GSMA represents almost 800 mobile operators in 219 countries, and facilitates joint action between Operators to enhance the overall mobile industry ecosystem. Henry has over fifteen years’ experience in the mobile telecommunications and media industries, including three years working for UK operator O2, where he was Head of Marketing Strategy and Planning, and over ten years’ strategy consulting, based in both Europe and North America.
Alastair Tempest (FEDMA)
He was appointed Director General of FEDMA in September 1999, having been Director General of FEDIM from February 1992, and of the European Advertising Tripartite since 1989. From 1992-94 he was Director European Affairs, Readers’ Digest, and from 1980 to 1989 he was also Director of External Affairs for the European Association of Advertising Agencies. He has a Masters degree in European Economic Studies from the College of Europe, Bruges. He has made his career in European public affairs strategy and policy of commercial communications. He is also Chairman of FEDMA’s Pan-European Education & Assessment Committee (PEEAC) which certifies educational institutions to teach direct and interactive marketing subjects.
Simon Thomas (EACA)
Simon is Strategic Systems Director for GroupM in EMEA. GroupM is the parent company to the WPP media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare and is the world’s leading media investment management company. In 2008, GroupM held over a 30% share of the total measured volume of it's peer group (the global media networks). Simon pursues and advances investments in new technologies & systems, both driving innovation and playing the role of industry shaper, as well as managing the use of syndicated industry sources & tools and GroupM's proprietary research data & analysis systems. Simon has spent over 30 years in the media industry across the media owner, media agency and software/data supplier sides of the business, not just in the UK but in wider Europe contexts. His experience ranges across both the traditional and the emerging digital communication channels, with a focus on commercial trading & client ROI, especially the measurement of audiences and the aspects & impacts of consumer behaviours.
Beth Uyenco (IAB US)
Originally from the Philippines, Beth is now based in Chicago as Global Research Director for Microsoft Advertising. She is also co-chair of the US Interactive Advertising Bureau’s (IAB US) Research Council, the U.S. West representative for ESOMAR and a member of the Council for Research Excellence (CRE). An active contributor to media industry efforts, Beth is a former chair of the Insights to Practice Committee of the CRE, the Media Ratings Council’s Internet Committee, the Agency Media Research Council and the Media Accountability Council of the Advertising Research Foundation, as well as the Media Research Committee of the AAAA. Beth is also a frequent speaker at leading media research industry events both in the U.S. and internationally. She has been honored as a Mediaweek Media All-Star for Research.
Beth focuses on establishing the value of brand messaging through Microsoft’s ad-supported platforms as well as understanding how consumers interact with various marketing communication channels—both online and offline. Prior to joining Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations. She also worked with a variety of clients both nationally and globally including McDonalds, Pepsi, Clorox, Johnson & Johnson, Hasbro, Dell Computers, Universal Pictures and Studios and ABC-TV Networks.