John Bell (WOMMA)
John heads up Ogilvy PR’s global 360° Digital Influence team, the digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways. Also, John serves as the President of the board of the Word of Mouth Marketing Association (WOMMA).
He has developed and executed social media strategy for clients as diverse as American Express, Ford, DuPont, Lenovo, Unilever and more. The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing. John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.
Stefanie von Beöczy (EGTA)
Stefanie von Beöczy joined egta in December 2006. She graduated from McGill University in Montreal, Canada with a degree in Humanistic Studies. In 1999 she moved back to her roots – to Germany – and began working for the international public relations firm Weber Shandwick where she was Senior Account Manager for clients such as the BMW Group, Siemens and Cisco Systems.From 2004-2006 Stefanie worked for an independently owned communications agency. Her clients included the German Federal Ministry of Economics and Labour and the French international TV station TV5MONDE. Stefanie led the channel’s German and Austrian representation and safe-guarded the channel’s distribution in these markets.At egta Stefanie is Head of Projects TV & Radio. In this function she recently organized a workshop and study on thematic channels and is working on the association’s European FMCG strategy toward radio. Stefanie speaks German, English and French
Koro Castellano (OPA Europe)
Koro Castellano studied journalism in the San Pablo CEU University in Madrid. She started her professional career in 1982 at the weekly magazine Cambio 16. In 1987 she joined the prestigious cinema magazine Fotogramas, and one year later co-founded the weekly El Globo. She spent nine years at El País Semanal, writing extensive reports and interviews, and then went to the satellite broadcast TV Via Digital. In 2000 she became Business Development Director for elmundo.es, and Managing Director in 2003. In 2007 she was appointed General Manager for the Internet business of the group Unidad Editorial. Since 2006 she is also president of the Online Publishers Association Europe.
Erica DeLorenzo (IAB US)
Erica DeLorenzo is Director, Industry Practices at the Interactive Advertising Bureau and is responsible for developing solutions to some of the most significant challenges facing the interactive advertising industry. She leads IAB Committees, Councils and Working Groups in the research and creation of industry standards, guidelines and best practices and is the international liaison to the IAB-affiliated associations around the world. Prior to joining the IAB, Ms. DeLorenzo obtained her Juris Doctor degree from Cardozo School of Law in New York City where she focused on intellectual property, entertainment and media law.The leading trade association for the interactive marketing industry, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.
René Lamsfuss (IAB Europe)
Manager of Market Research and Media Consulting at United Internet Media AG René Lamsfuss, 36, is one of the leading experts on online (advertising-media) research in Germany. He began his career as a Client Service Consultant at NFO TPI, a subsidiary of Infratest Group. He switched to the European Market Research Team of Lycos Europe in May 2001 and subsequently assumed responsibility for its German market research. He assumed the management of market research at WEB.DE AG in September 2003 and has been responsible for market research and media consulting at United Internet Media since November 2005. In November 2006, he was elected Chairman of the Board for the Working Group on Online Research (Arbeitsgemeinschaft Online Forschung e.V., AGOF). René Lamsfuss is involved in numerous industry committees, including EIAA, IAB Europe and AG Internet. René studied geography, social sciences and political science at Heinrich Heine University in Düsseldorf.
Michael Lee (IAA)
Michael Lee is the Immediate Past World Chairman and President of the International Advertising Association, and was appointed its Executive Director based at its New York IAA World Service Center in July 2006. He is also President of Lee & Steel Inc, an international media solutions company he established in 1990. Prior to 1990 he held various positions with The Economist and International Herald Tribune in London and New York. An IAA member since 1980, he has been involved in both the UK and US Chapters. He was a Board Director US Chapter 1987-89, a Board Director New York Chapter in 1997 and a World Board Director from 1998 to date. He served as President, New York Chapter, 1998, re-elected in 2000. He became Vice President/Area Director US/Canada in 2000, elected Senior Vice President in May 2002 and served as Chairman and World President 2004-2006. He was awarded the IAA’s Medal of Merit in 2004, and the Samir Fares Award for career achievement in the IAA and outstanding service in furthering the objectives of the Association in 2006.
Sherrill Mane (IAB US)
Sherrill Mane joined the IAB in November 2007 as SVP Industry Services. Sherrill came to the IAB following a 14 year career at Turner Broadcasting where she focused on the CNN brand and filled a variety of positions ranging from SVP Market Strategy, her most recent role where she was responsible for sales marketing for both TV and digital properties, to Director of CNN Ad Sales Research, her first job with the company. Sherrill has also held positions in the industry at leading companies including Nielsen Media Research, and Group W Satellite Communications. Sherrill is an enthusiastic believer in the power of digital media to serve consumers in continually innovative ways and in the capacity of the online industry to provide incomparable value to marketers.
Laura Marriott (MMA)
Laura Marriott serves as the president for the global Mobile Marketing Association (MMA). The MMA is an action oriented non-profit global trade organization designed to facilitate the growth of mobile marketing, establish guidelines and best practices, and educate and evangelize on the use of the mobile channel.
Marriott guides all MMA initiatives and communications for the 500+ world-wide members representing the mobile media ecosystem. With seventeen years of experience at companies including Intrado, Cyneta Networks & Cell-Loc Inc, Marriott has a proven track record of leadership, dedication and measurable results.
Frances O’Neil (EACA)
Managing Director, Global Solutions (London)
Frances has worked in global communications throughout her career. After periods in the international divisions of BBDO and Saatchi’s, she joined Zenith in 1991 as International Group Head, working on British Airways, Hewlett-Packard, Hilton International and Seiko. She then joined Young & Rubicam (The Media Edge from 1998) to work on Accenture EMEA, Ericsson, Jim Beam and Star Alliance. When Mediaedge:cia was created in 2001, she became a Managing Partner responsible for Accenture in EMEA, and global clients Ericsson, Sony Ericsson, and Star Alliance.Frances was promoted in 2005 to Managing Director of the Global Solutions London hub. She is currently chairing the Media Agency Committee of the EACA (European Association of Communications Agencies).
Amy Porter (OPA Europe)
Amy Porter has been the Operations Manager for OPA Europe since 2004. Before that, she spent more than 20 years as a Marketing Director in the high-technology sector, including serving as the European "Java Evangelist" for Sun Microsystems. A native of the US, Amy has degrees in French and History from Wellesley College and has lived in France since 1987.
Aurélie Pols (WAA)
Aurélie co-founded OX2, one of Europe’s leading Web Analytics agencies according to Forrester & Aberdeen Research which was sold to the LBi Group in 2008. Her blog ranked in Avinash Kaushik’s Top 10 worldwide blogs as only European entry. She is a web analytics evangelist, thought leader and frequent speaker. Today, she supports companies globally in their definition of their strategic roadmap to successfully Compete on (Web) Analytics while keeping an eye on the European perspective together with Eric T. Peterson & John Lovett at Web Analytics Demystified Inc.
Jean-Pascal Robiefroid (IFABC)
Jean-Pascal Robiefroid is a Business Engineer from the Catholic University of Louvain/Institute for Management Sciences and is Currently Fellow of the same institution. He started his career in 1978 in a Market/Media Research Agency as Research Assistant and left this company 11 years later as Deputy Managing Director. He joined a Media Group, active in Regional Newspapers, Free Sheets and Radio as Marketing and Sales Director. Three years later, he became CEO of a Strip Books publishing house. In 1997, Jean-Pascal founded his own consulting company, SWING sprl, which has had a contract to manage the CIM (Centre for Information about Media), since end 1998. The CIM is the Belgian JIC, in charge of the measurement of all media types in Belgium, together with the AdEx measurement. It is also the Belgian ABC.
Julian Smith (EACA)
As Insight & Research Director Julian helps MEC EMEA and its clients understand and exploit the rapidly evolving digital media & marketing landscape. Julian provides research, analysis, insight and training on the latest trends and developments in the adoption of emerging digital media platforms (by consumers and marketers). Prior to joining MEC Julian spent three years as the European Online Advertising & Marketing analyst with JupiterResearch where he was responsible for developing primary research into industry trends. Before this Julian spent over 6 years in a variety of digital marketing agencies in client handling and strategy roles
Henry Stevens (GSMA)
Henry is Director of Media and Entertainment at the GSMA, in which role he leads the GSMA’s Mobile Media Metrics (MMM) Programme and has overall responsibility for all the Association’s activities in Mobile Advertising. The GSMA represents almost 800 mobile operators in 219 countries, and facilitates joint action between Operators to enhance the overall mobile industry ecosystem. Henry has over fifteen years’ experience in the mobile telecommunications and media industries, including three years working for UK operator O2, where he was Head of Marketing Strategy and Planning, and over ten years’ strategy consulting, based in both Europe and North America.
Alastair Tempest (FEDMA)
He was appointed Director General of FEDMA in September 1999, having been Director General of FEDIM from February 1992, and of the European Advertising Tripartite since 1989. From 1992-94 he was Director European Affairs, Readers’ Digest, and from 1980 to 1989 he was also Director of External Affairs for the European Association of Advertising Agencies. He has a Masters degree in European Economic Studies from the College of Europe, Bruges. He has made his career in European public affairs strategy and policy of commercial communications. He is also Chairman of FEDMA’s Pan-European Education & Assessment Committee (PEEAC) which certifies educational institutions to team.
Sally Acevedo (IAB Caribbean & Puerto Rico)
Sally Acevedo is CRM & Online Management at Sony Electronics and President of IAB Puerto Rico at IAB Caribbean. A multifaceted professional with a broad background in e-business, online/offline marketing and advertising, social media, media sales, and training, activities within highly-competitive, service-oriented environments. Abreast of market and industry dynamics in Puerto Rico, Caribbean and Latin America, hiring standards and in-service training needs. Effective leader, trainer and motivator ensuring the success of team services and promoting the values of innovation and hard work. Open-minded, flexible, creative and updated in e-commerce as a viable marketing tool.
Roy Carneiro (IAB Brasil)
Founding partner of WA Consulting, director of the Web Analytics committee in IAB Brazil and member of the WAA (Web Analytics Association). Graduated in Systems Analysis with MBA in Marketing from ESPM and Administration from FGV. Coordinator of Web Analytics Wednesday in São Paulo - WAW-SP - and the Brazilian Web Analytics discussion group in Yahoo! Groups. Organizer of the first eBook about Web Analytics in Portuguese - "Web Analytics – Uma Visão Brasileira" Volume I and II. Expert in Web Analytics with experience in planning, implementation and analysis of results using AT Internet, WebTrends, NetInsight, Omniture and Google Analytics. Launched the IBOPE Nielsen Online services in Brasil in 2000, was responsibe for marketing and sales, in IBOPE, for products such as Ad'Hoc digital research, Usability and Market Intelligence Reports.
Javier Escobedo (IAB Mexico)
General Manager of Prodigy MSN, a joint venture between Microsoft and Telmex. As the top executive of the company, Javier is in charge of the day-to-day operations of the JV and leads its growth efforts, leveraging the most-visited portal in Mexico as an entry point to such iconic products as Hotmail and Live Messenger. Prodigy MSN is the undisputed online leader in Mexico with 23 million registered users and is the vehicle of choice for advertisers wanting to boost the power of their campaigns on the Web. Since 2007 he has been a member of the Board of Directors of Public Radio International. Javier has a BS degree in Actuarial Sciences and a Cum Laude MBA from the University of Chicago’s Graduate School of Business.
Enrique Tron (IAB Mexico)
Enrique Tron, Communication Channels Director, Unilever Mexico & Chairman of the National Advertisers Association in Mexico (AGNA)
Bianca Weishaeupl (IAB Mexico)
Originally from Frankfurt, Germany, Bianca has over 6 years of experience developing online marketing and advertising, as well as the implementation of strategic alliances for portals. In February 2005, Bianca joined IAB Mexico as its first Director General, since then Bianca's work has focused on actively promoting interactive media as an effective marketing tool for businesses in Mexico. One of her achievements was the integration of the most important players in the industry including Prodigy MSN, Yahoo, Google, Voila and Wanadoo, interactive agencies, media agencies and advertising among others. Bianca also won the IAB Mexico title as the main representative body for online advertising in Mexico. It is noteworthy that during 2004 she was Commercial Director of Solutions Abroad SA de CV, the number one service portal for the expatriate community in Mexico, where she made important alliances with chambers of commerce, international corporations and embassies. Bianca is a graduate of International Business University, Hochschule Bremen
Beth Uyenco (IAB US)
Originally from the Philippines, Beth is now based in Chicago as Global Research Director for Microsoft Advertising. She is also co-chair of the US Interactive Advertising Bureau’s (IAB US) Research Council, the U.S. West representative for ESOMAR and a member of the Council for Research Excellence (CRE). An active contributor to media industry efforts, Beth is a former chair of the Insights to Practice Committee of the CRE, the Media Ratings Council’s Internet Committee, the Agency Media Research Council and the Media Accountability Council of the Advertising Research Foundation, as well as the Media Research Committee of the AAAA. Beth is also a frequent speaker at leading media research industry events both in the U.S. and internationally. She has been honored as a Mediaweek Media All-Star for Research.
Beth focuses on establishing the value of brand messaging through Microsoft’s ad-supported platforms as well as understanding how consumers interact with various marketing communication channels—both online and offline. Prior to joining Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations. She also worked with a variety of clients both nationally and globally including McDonalds, Pepsi, Clorox, Johnson & Johnson, Hasbro, Dell Computers, Universal Pictures and Studios and ABC-TV Networks.