The following agenda was created in consensus with the patronage organisations:

• Introduction to I-COM
• Benchmarking: Global trends in Online Audience Measurement
• Situation in the Philippines - 3 Panelists (Adv, Agency, Media)
• Benchmarking: How associations structure measurement initiatives
• Benchmarking: The importance of Independent Auditing
• Benchmarking: Best practice for Standardized Online Audience Measurement
• Breakout Sessions
• Group presentations
• Closing
• End

Panelists

Andreas Cohen, Chairman, I-COM, Switzerland

Edna Belleza, SVP/CIO, GMA New Media

Leah Besa-Jimenez, GM Netbooster Asia & Board Director, IMMAP

Pauline Lao, Marketing Communications Director, Jollibee