Under the Patronage of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Philippine Association of National Advertisers (PANA), I-COM held an exclusive Industry Leadership Strategy Workshop with ca. 30 leaders of the advertising industry in the Philippines.

The workshop was held on August 19, 2011 in the afternoon in Manila.

IMMAP (Internet and Mobile Marketing Association of the Philippines)

The Internet and Mobile Marketing Association of the Philippines (IMMAP) was set up back in 2006 by eager individuals who saw digital as the future of the advertising industry. Since then, IMMAP was determined to integrate both itself and digital into the local advertising and marketing scene – mounting conferences and organizing webinars to keep the local advertising and marketing industry up-to-date with digital know-how.

IMMAP envisions to become the premier marketing association for internet and mobile organizations in the country. It aims to spearhead the use of the internet and mobile to become recognized marketing mediums in the advertising industry.

For more information about IMMAP, visit http://www.immap.com.ph or follow it on Twitter at http://twitter.com/IMMAPPH

PANA (Philippine Association of National Advertisers)

PANA is a non-profit, non-stock organization, established in 1958. PANA is the only organization in the country that unites the users of advertising. Its member companies comprise every major industry in the country. Currently, the organization has a total of 300 strong member companies.

PANA envisions itself to be the locally and globally recognized and respected authority in the Philippines in the area of effective, truthful and responsible marketing communications essential to the sustained success of our organization and our member advertisers.

Its enhanced mission is to be an association of advertisers providing leadership, guidance and support in the promotion of effective, truthful and responsible marketing communications, championing self – regulation, consumer protection, values formation and the advancement of the practice of marketing communications to global standards

For more information, visit http:// www.pana.com.ph or follow it on Twitter at http://twitter.com/PANAadedge