I-COM announces 1st Regional Summit to focus on Online Measurement in Ibero-America

  

GENEVA, LISBON - November 30, 2009: The I-COM (International Conference on Online Media Measurement) under the patronage of the following associations from across Ibero-America announces the 1st I-COM Ibero-America Regional Summit from the 19th governmental Ibero-America Summit in Lisbon whose theme is technological innovation.

 

I-COM Patronage Organisations - Ibero-American Summit

•   Argentina - IAB (Interactive Advertising Bureau)
•   Brazil- IAB (Interactive Advertising Bureau)
•   Caribbean - IAB (Interactive Advertising Bureau)
•   Chile - IAB (Interactive Advertising Bureau)
•   Colombia - IAB (Interactive Advertising Bureau)
•   Global: WAA (Web Analytics Association)
•   Ibero-America: IFABC (International Federation of Audit Bureaux of Circulations)
•   Mexico - IAB (Interactive Advertising Bureau)
•   Peru - IAB (Interactive Advertising Bureau)
•   Portugal - CAEM (Commission for Media Study Analysis)
•   Spain - IAB (Interactive Advertising Bureau) Europe
•   USA - AAAA (American Association of Advertising Agencies)
•   USA - AHAA (Association of Hispanic Advertising Agencies)
•   USA - IAB US (Interactive Advertising Bureau) - Hispanic Committee

 

The event will take place on March 10 -13th, 2010 and be integrated with the I-COM Global Summit at the Hotel Palacio Estoril, Portugal. 

 

Andreas Cohen, I-COM Chairman explains, “The I-COM Ibero-American Summit will be a landmark event, bringing together experts to discuss Online Measurement in an Ibero-American context for the first time. The upside of the event could be a stronger foundation to build a common marketplace for Digital Advertising in Ibero-America.”

 

I-COM Program Committee members include: 

• Bernardita Valencia, Marketing Manger, Terra Networks & President Media Commission, IAB Argentina
• Bianca Weishaeupl, Managing Director, IAB Mexico
• Dan Murphy, Senior Vice President of Online Research, Univision Online & Hispanic Committee, IAB US
• Enrique Tron, Communication Channels Director, Unilever Mexico & Chairman of the National Advertisers Association in Mexico (AGNA)
• Eusebio Serrano, Managing Director, ABC Spain / OJD
• Fernando Cruz, Executive Director, CAEM
• Guillermo Abud, Digital Senior Director Latin America, Starcom MediaVest
• Harley Griffiths, Senior Vice President, AAAA
• Hernan Moreno, Medios Electrónicos, El Colombiano & Board Member, IAB Colombia
• Javier Escobedo, Managing Director, Prodigy MSN Mexico
• Karina Besprosvan, General Manager, OMG Research Chile
• Marta Martinez, CEO, starMedia, Orange
• Matias Perel, CEO, Latin3 & Board Member, AHAA
• Sally Acevedo, CRM & Online Management, Sony LATAM & President, IAB Puerto Rico

 

 

Press Contact Information:

I-COM (International Conference on Online Media Measurement)

Conference Chairman, Andreas Cohen

Email: moreinfo@i-com.org

Tel. +41 (22) 819 9430

 

About I-COM

 

The I-COM (International Conference on Online Media Measurement - www.i-com.org) is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices.