IAB (Southeast Asia) Singapore joins I-COM as Patronage Organisation
GENEVA & SINGAPORE, January 18th, 2010 - The I-COM (International Conference on Online Media Measurement) and the IAB (Southest Asia) Singapore today announced that they have become a Patronage Organisation of the upcoming I-COM Global Summit on Mar 10-13th in Lisbon and also now represent the I-COM in Singapore.
The IAB SEA Singapore will be joining 16 other leading associations in the Digital Advertising space in structuring the debate on the future of Online Measurement. Andreas Cohen, Chairman of I-COM, commented: "Southeast Asia is an important upcoming region in Digital Advertising with Singapore as its hub. We look forward to engaging with the region later in the year. With our I-COM Global Summit happening on March 10-13th, it's timely that IAB SEA Singapore has come aboard."
Nick Fawbert, Secretary of the Interactive Advertising Bureau said, "We’re pleased to announce our affiliation with the I-COM. The IAB was formed here in Singapore as a reflection of the growing importance of the South East Asian interactive industry upon the world stage. We feel this affiliation will offer a great chance for regional companies to integrate with the existing knowledge base and develop a world-class talent pool. We’re confident it will help attract more international investment to South East Asia, and help us meet our goal of interactive executions claiming 20% of media expenditure by 2020."
About I-COM
The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices. The next I-COM Global Summit will be held March 10 – 13, 2010 in Lisbon, Portugal. For more information and registration, please visit our website at www.i-com.org.
About IAB SEA Singapore:
The Interactive Advertising Bureau Southeast Asia; Singapore Chapter has been established and supported by over 40 leading digital advertising companies operating in Singapore and Southeast Asia. On behalf of its members, the IAB is dedicated to increasing investment in interactive advertising. Internationally, individual-country IABs act to educate marketers, advertising agencies, media companies and the wider business community about the value of interactive advertising, evaluate and recommend standards and practices, and develop and distribute research on interactive advertising. For more information, please visit http://www.iab.sg
Press Contacts:
I-COM: Karla Sheehi, pressinfo@i-com.org
IAB SEA Singapore: Nick Fawbert, +65 9853 0051, nick@iab.sg