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Patronage Organisations: Ibero-American Summit

AAAA

The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.

 

AHAA

The mission of The Association of Hispanic Advertising Agencies (AHAA) is to grow, strengthen and protect the Hispanic marketing and advertising industry in the US by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry.

 

CAEM

CAEM is the (Portuguese Commission for Media Study Analysis), a Joint Industry Committee with the exclusive mandate to organise Media Studies on behalf of the Portuguese Advertising Industry. CAEM is also I-COM's official representative in Portugal.

 

 

IAB Argentina

The Interactive Advertising Bureau (IAB), founded internationally in 1996, is the main representative body of the online advertising industry in the world. As international non-profit organization dedicated exclusively to promoting the use and maximize the effectiveness of Internet advertising.

 

 

 

 

IAB Brazil

Founded in 1998, with the primary mission of developing the market for interactive media in Brazil. Since 2005, the Interactive Media Association (AMI) has become part of the largest network of associations in the world - The Interactive Advertising Bureau, changing its name to IAB Brazil. Since then, the association includes an international network of associations, which has offices in over 45 countries including USA, Australia, Singapore, Spain, France, England, Italy, Chile and Mexico. The IAB Brazil currently has about one hundred members, between sites and portals, technology companies, agencies and Web developers, leaders in its segment in the country.

 

IAB Caribbean

The Internet Advertising Bureau of Caribbean, Inc. (IABC) is a non profit corporation dedicated to promoting interactive advertising and marketing to establish pro-competitive industry guidelines for interactive advertising and marketing sector in Caribbean. The organization is run by a volunteer board of directors composed of professionals from the private sector in Caribbean, including members of the telecommunications, media, Information Technology, advertising, publicity, academic, and marketing segments of the economy.

 

IAB Chile

 

The Interactive Advertising Bureau (IAB) Chile, is a trade association that brings together key players in Internet and digital media Chileans. Part of the international network of the IAB, which has similar organizations in key countries around the world, with which Chile has permanent contact IAB for research and experiments, and participating in seminars and meetings in their different locations. In September 2001, major Internet portals Chile signed a historic agreement of self-regulation, by signing an agreement that will establish common criteria to measure their audiences of Internet traffic. This effort allowed to regulate and provide transparency to the network, giving a boost to online advertising sites in Chile.  These portals Certifica.com chose to make the measurement and certification of traffic, according to defined control parameters. The information is published on a monthly basis in these pages www.iab.cl 

 

IAB Colombia

An international non-profit organization dedicated exclusively to promoting the use and maximize the effectiveness of interactive advertising. More than 1,000 companies participating as active members in over 23 countries among which are: Canada, Brazil, Puerto Rico, France, Hong Kong, Japan, Poland, Singapore, Spain, Thailand and Holland.

In Colombia, was founded on 15 October 2006 as the initiative of Juan Carlos Samper, president of I-Network Hispanoamerica SA, and Luis German Lopez, Director of Digital LGL.  The IAB Colombia brings together publishers of Internet content, advertisers, advertising agencies, media, ad networks, research and audit firms, interactive agencies, advertisers and other companies committed to the development of marketing and Internet advertising.

 

 

IAB Europe

Established in 1998, IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 23 National IABs in Europe, over 5.000 local members and 24 Corporate members, IAB Europe is the trade association of the European digital and interactive marketing industry.

 

IAB Mexico

IAB Mexico began operations in February 2005, at the initiative of the major portals, who identified the need for a neutral body dedicated to promoting and regulating interactive media advertising.  As of December 2009 IAB Mexico had 89 members, that number is constantly growing. They are work together to develop actions to promote the brands harness the power of online marketing. This partnership is through our working committees, which are dedicated to develop key areas for our industry.

Our goals as an association are; Increase investment in online marketing brands; Establish guidelines and standards that facilitate the operation of the campaigns. Try and promote an effective online marketing and Create a bank of reliable industry.  As a fundamental part of the IAB Mexico is the Members' Council, a quarterly meeting attended by key partners and assets, which are reviewed and reported the actions taken by the Committees work and raise a forum to discuss ideas, proposals concepts and working arrangements.

 

 

IAB Peru

 

The Peruvian chapter was founded on 29 August 2006, when a group of 5 companies of the Internet advertising industry (El Comercio, RPP group, Yellow Pages, and Terra Networks Peru.com) founded the IAB Peru, a Peruvian association without profit. Currently, the association has 21 media and agencies, which include: A1, America TV, Masks, Corporación Radial del Peru, E-Media, El Comercio, ÉPENSES, Frecuencia Latina, Grupo RPP, INQUBA, invent, The Republic, Magali TeVe, Media Contact, Neo Consulting, Youth Net, Peru.com, Phantasia, Terra Networks, and Yell Wikot Peru ..

 

 

IAB US - Hispanic Committee

Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising market- place, of interactive's share of total marketing spend, and of its members' share of total market- ing spend. The IAB evaluates and recommends standards and practices, fields interactive effec- tiveness research, and educates the advertising industry about interactive advertising.

 

IFABC (Ibero-America)

EMEA – the Association of European Members of IFABC was set up in 1977. Through IFABC, the members of EMEA work toward greater standardization and uniformity in the reporting of circulations and related media data. A Web Standards Group was established in 1996 for the development of a common set of minimum measurement and reporting standards, for use by its members for World Wide Web traffic verification.

 

WAA

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise.