The I-COM started the discussion on Online Media Measurement before its upcoming Global Summit in Lisbon (Estoril) at an I-COM National Roundtable event focused solely on the Portuguese market under the auspices of the CAEM (Portuguese Commission for Media Study Analysis) on November 26th.

CAEM is a Joint Industry Committee with the exclusive mandate to organise Media Studies on behalf of the Portuguese Advertising Industry. CAEM is also I-COM's official representative in Portugal.

Catching up with a quickly moving Digital Media landscape

As the Digital Advertising Industry struggles to keep up with a rapidly changing media landscape, pressure is building on Media Measurement to adapt much faster than ever before. Top representatives from the Portuguese market as well as speakers from abroad will be looking at the current issues and approaches to fill the gap.

This event was invitation-only, sold out and held on November 26th, 2009 from 8.30-15.00 in Lisbon at The Ritz. The pictures and presentations can be found soon on our conference blog, icomconfblog.

Sponsored by:

Keynote Speaker

Guy Phillipson, CEO, Internet Advertising Bureau, UK

Featured Speakers

Alex Banks, Managing Director LATAM, comScore

Luis Mergulhao, President, CAEM & CEO, Omnicom Media Group

José Alberto Carvalho, News Director, RTP