As one of the first mover countries in APAC, publishers in the Philippines came together to standardize their Online Audience Measurement. Under the Patronage of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Philippine Association of National Advertisers (PANA), I-COM assembled a tripartite Program Board to establish an insightful session on Online Measurement at the IMMAP Summit.

I-COM’s session on Online Measurement was held on August 17, 2011, 3:15 - 4:00PM, Theater 3. Andreas Cohen [pictured], Chairman of the I- COM, said: “We’re honored to be starting our APAC engagement at such an established summit and pioneering market such as The Philippines.”

See press release and LinkedIn event page.