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The following agenda was created in consensus by the I-COM Programme Committee and is subject to change.
March 10th - Welcome & 1st Part of the Ibero-American Summit
11:00- Registration & Exhibition 13:10
[Start of Ibero-American Summit Programme]
Agenda 1st Part of the I-COM Ibero-American Summit
13.10 Welcome Andreas Cohen, Chairman, I-COM, Switzerland Luis Mergulhao, President, CAEM & CEO, Omnicom Media Group, Portugal Prof. João Gomes Cravinho, Secretary of State of Foreign Office, Portugal
13:35 Keynote Speech Nancy Hill, CEO, 4Aʼs (American Association of Advertising Agencies), USA
14.05 Overview in Ibero-America: Measurement, Currencies & Standards Yerka Yukich, Managing Director, IAB Chile (Moderator) Matias Perel, CEO, Latin3 & Board Member AHAA, USA Manuel Sala, Manager, OJD interactive, Spain Ines Valadas, Managing Director, Media Capital Multimedia, Portugal
14.45 The Future of Online Audience Measurement in Ibero-America Guillermo Abud, Digital Senior Director, Starcom Mediavest LATAM, Mexico (Moderator) Jaime Agullo, Chair, CMD (Digital Measurement Council), Spain Alex Banks, Managing Director, Latin America, comScore, USA Julian Garritz, Managing Director, Zed Digital Mexico Fábia Juliasz, CEO, IBOPE NetRatings, Brasil Matias Perel, CEO, Latin3 & Board Member AHAA, USA Nuno Silva, Marketing Director, Unilever, Portugal Bernardita Valencia, Chair Research & Measurement Committee, IAB Argentina
15.45 Coffee Break
16.10 Benchmarking: Choosing the right market approach to structure Audience Measurement, Web Analytics & Auditing Andreas Cohen, Chairman, I-COM, Switzerland (Moderator) Thomas Jacobsen, Senior Analyst, FDIM / IAB Denmark Dr. Kai Kuhlmann, Head of Online, IVW (ABC), Germany Joe Laszlo, Director of Research, IAB, USA Eusebio Serrano, Managing Director, OJD (ABC), Spain Pedro Silva, Managing Director, IVC (ABC), Brazil James Smythe, Operations Manager, UKOM, UK Dirk Wippern, Managing Director, INFOnline GmbH, Germany
17.10 The Future of Ad Serving in Ibero-America Guillermo Abud, Digital Senior Director, Starcom Mediavest LATAM, Mexico (Moderator) Roberto Eckersdorff, CEO, Aunica, Brazil Andre Freitas, New Business Officer, PREDICTA, Brazil Joe Laszlo, Director of Research, IAB, USA Oded Lida, Latin Region Manager, Eyeblaster, Spain André Lima, Head of Interaction, Mindshare, Portugal Lazaro Stern, Country Manager México & LATAM Pan Regional, Eyeblaster, Mexico
18.10 - 19.20 Breakout Sessions & Feedback to Attendees
19:30 Welcome Cocktail (Sponsored by DoubleClick) 20:00 Flying Buffet (Sponsored by Nedstat) 22:00 Nightcap drink (Sponsored by Omnicom Media Group)
March 11-12th - I-COM Global Summit All attendees are to participate in the I-COM Global Summit as part of the I-COM Ibero-American Summit Programme. The reason for this to better understand the issues from a global level before we focus on reflecting on the future for the region. Click here to see the I-COM Global Summit programme.
March 12th - 2nd Part of the Ibero-American Summit 18.00-19.00 Town Hall Meeting on Future Expectations & Goals for Ibero-America Guillermo Abud, Digital Senior Director, Starcom Mediavest LATAM, Mexico (Moderator) Pedro Andrade, Head of Interaction, Mediaedge:cia, Portugal Justin Kuykendall, CEO & Founder, Pulpo Media, USA Yerka Yukich, Managing Director, IAB Chile
[End of Ibero-American Summit Programme]
Start of Networking Day Programme (optional)
20.00
Dinner - "Macau Night" Restaurant Estoril Mandarin Featuring over 119 specialities, The Estoril Mandarim is one of the best Chinese restaurants in Europe serving the haute cuisine of the Guangdong region. Dress Code: Smart casual
This dinner is included in the Networking Day package. For those wanting to take part in this dinner only and not in the rest of the Networking Day on March 13th, this can be booked separately for a surcharge of EUR 70,- per person.
March 13th - Networking Day
Networking activities combined with visiting cultural & culinary sites in downtown Lisbon. Click here for details.
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Speakers:
Nancy Hill, CEO, AAAAʼs, USA
Dirk Wippern, Managing Director, INFOnline GmbH, Germany
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Ibero-American Summit Sponsors
Media Partners
I-COM Ibero-American Summit & Global Summit Programmes
