September 25th
14.30 Registration & Exhibition
Welcome Night
18.30 Tour of the Sony Center
19.30 Welcome Cocktail in the Kaisersaal
20.30 Welcome Dinner in the former Hotel Esplanade in the Sony Center sponsored by Nielsen//NetRatings
23.00 Nightcap drinks at the Marriott Hotel Bar sponsored by 24/7 RealMedia
September 26th
9.00 Patronage Organisations Welcome
Andreas Cohen , Chairman of the I-COM, Switzerland
9.10 Advertisers’ Keynote speech from the WFA (World Federation of Advertisers)
Ted McConnell, Interactive Marketing Innovation, P&G, USA
9.40 Agencies’ Keynote speech from the EACA (European Association of Communications Agencies)
Hamish Pringle, Director General, IPA, UK & Vice-Chairman of the EACA National Associations Council.
10.05 Presentation: IOS (International Overview Study) of Online Media Measurement presentation
Richard Foan, Managing Director ABCe & Chairman IFABC electronic media standards group, UK
Helene Haering, Research Director, CESP, France
10.45 Coffee break sponsored by Nielsen//Netratings
11.15 Focus Session: Convergence Site & User Centric: The best of both worlds?
Speakers outline four different national approaches to combine user & site centric measurement,
share experiences and debate the issues.
Moderator: TS Kelly, VP Research and Insight, MPG Media Contacts, USA
Belgium: Hugues Rey, Managing Director, Initiative / Fast Bridge & President of the Internet
Technical Committee of the CIM
Germany: Harry Kratel, Managing Director, G+J EMS & Chaiman of the AGOF
Netherlands: Michael Fros , Director Media, Tiscali & Founding Member of STIR
Poland: Mariusz Kuziak, Research Manager, INTERIA.PL & Board Member, PBI and
Tomasz Cisek, Director of International Development, CR Media Consulting S.A.
13.20 Lunch sponsored by spring
14.50 Panel: Politics & Media Measurement
Forming a currency is dependent on the political agreement of the stakeholders. Political
disagreement can be the largest barrier to progress. Countries in different situations and structures
share experiences and debate the issues.
Moderator: Julien Jacob, Managing Director, CNET France & President, OPA Europe
Belgium: Jean-Pascal Robiefroid, Director General, CIM (Centre d'Information sur les Media)
Italy: Layla Pavone, Managing Director, Isobar Communications Italy & President, IAB Europe
Sweden: Hans Nordlöv, New Media Manager, Carlsberg & Chairman, KIA and
Andreas Franson, Aftonbladet
Switzerland: Martin Radelfinger, Managing Director, Adlink CH and
René Schmutz, Managing Director, WEMF Werbemedienforschung, National Representative, I-JIC
15.35 Coffee break sponsored by TNS
16.05 Sponsor Panels
Moderator: Judson Randolph, Global Research Analyst, MSN, USA
24/7 Real Media, CEO Europe, Christopher Wagner, Switzerland
comScore, Bob Ivins, Managing Director Europe, UK
Nielsen//NetRatings, Richard Goosey, VP Research and Development, UK
TNS, Stephan Noller, Director, Germany
spring, Oliver Pischke, Managing Director, Germany
18.05 Closing the day: Emmanuel Fraisse, Managing Director, CESP & President, I-JIC
18.15 Exhibition
19.15 Tour of the Brandenburg Gate area
20.00 Dinner at the China Club sponsored by TNS
23.00 Nightcap drinks at the Marriott Hotel Bar sponsored by comScore
September 27th
9.00 Publishers’ Keynote: Arndt Groth, Managing Director, Interactive Media &
President, IAB Germany (BVDW)
9.15 Panel: User Centric Standards & Standardisation: Past, Present & Future
Five countries briefly outline their national standards, the history of their development and
discuss how international comparability might be possible.
Moderator: Anke Audenaert, Director of Global Marketing Research, Yahoo!, USA
Australia: Markus von der Luehe, Senior Market & Business Analyst, ninemsn, Australia
EIAA Representative: Deborah Sherry, Managing Director, Wanadoo, UK
Finland: Annette Saarinen, Global Media Sales Director, Sulake & Executive Director, IAB Finland
South Africa: Russell Hanly, Managing Director, Media24 Digital & Chairman, OPA
10.15 Panel: Site Centric Measurement & Certification: What is the best approach?
Approaches vary between centralised and decentralised models. Country representatives
share experiences and debate the issues.
Moderator: Frank Syre, T-Online, Germany
Canada: Jim Davis, Market Research Manager, Pelmorex
France: Jean-Paul Dietsch, Internet Manager, OJD
Germany: Michael Schallmayer, Managing Director, IVW
Spain: Eusebio Serrano, Managing Director, OJD
UK: Brian Fitzgerald, International Operations Engineer, Ask Jeeves
11.00 Coffee break sponsored by spring
11.30 Interactive session on the future development of Online Media Measurement
12.30 Lunch
14.00 Panel: Global Ad Serving Measurement
Moderator: Maura Hanley, Senior Vice President, Mediacom TMC, Canada
Chuck Gafvert, VP Ad Technologies, AOL, USA
14.45 Breakout sessions
15.45 Coffee break
16.15 Regrouping in main room for results
17.15 Synthesis/Conclusion