The following programme is subject to change. Further details as well as speakers will be updated on a continual basis.
February 5th - Welcome Day
14:00 Registration, Exhibition
Welcome Coffee (sponsored by InsightExpress)
20:00 Welcome Cocktail & Buffet
(in the lobby of the conference hotel, Hotel Grand Marina)
22:00 Nightcap drink (sponsored by Online Marketing Düsseldorf, Trade Fair)
February 6th - The Agency Perspective: New Forms of Measurement & Planning
09:00 Patronage Organisations Welcome
- Andreas Cohen, I-COM Chairman, Switzerland
09:10 Keynote: What is Engagement?
- Mike Hess, Director of Global Research and Communication Insights, OMD, USA
09:40 Panel: Is Engagement redefining advertising success?
- Michael Karg, SVP, Digitas, USA (Moderator)
- Laurence Bird, VP, Head of Planning & Research, IAB UK
- Anita Caras, Market Insight Lead EMEA, Microsoft, UK
- Nate Elliott, Senior Analyst, JupiterResearch, Germany
- Mike Hess, Director of Global Research and Communication Insights, OMD, USA
- Michael Plate, Product Manager, InteractiveMedia, Germany
10:30 Coffee break (sponsored by Atlas)
11:00 Panel: Agency Planning Needs
- TS Kelly, SVP, Director of Research & Insight, Havas Digital, Hong Kong (Moderator)
- Harry Case, Director Media Analytics and Technology, Mindshare, USA
- Yufen Chen , Director Analytics & Insight, Neo@Ogilvy, China
- Beatriz Fernandez, Managing Director, Zed Digital, Spain
- Layla Pavone, Managing Director, Isobar Italy & President, IAB Italy
- Julian Smith, Insight & Research Director, MEC Interaction, UK
- Victor Villar, EVP Digital LATAM, Starcom MediaVest, Mexico
11:45 Sponsor Panel: The Ad Centric Perspective - Attribution Management
- James Sandoval, Technology & Analytics Director, Neo@Ogilvy, UK (Moderator)
- Rick Bruner, Director of Research, DoubleClick, USA
- John Chandler , Principal Analysts, Atlas, USA
12:30 Lunch (sponsored by Spring)
14:00 Sponsor Panel: Behavioral Targeting - The Planning Revolution
- Harry Case, Director Media Analytics and Technology, Mindshare, USA (Moderator)
- Lorenz Bogaert, CEO, Netlog, Belgium
- Dan Calladine, Research Director, Isobar, UK
- Dominique Loumaye, Managing Director Spain, Wunderloop, Spain
- Maura Lewis, Director Measurement Planning & Analytics, Grey SF, USA
- Joachim Schneidmadl, Head of Media Management, United Internet Media, Germany
14:45 Sponsor Panel: Buzz / Social Media Measurement
- Julian Smith, Insight & Research Director, MEC Interaction, UK (Moderator)
- Andrew Bernstein, CEO, TNS Cymfony, USA
- Alex Burmaster, European Internet Analyst, Nielsen Online, UK
- Monika Lasota, Int'l Business Development Manager, Gemius, Poland
- Simon McDermott, CEO & co-Founder, Attentio, Belgium
15:30 Panel: The MIA Project - Global Standards
The MIA project is a collaboration between EIAA and IAB Europe and is endorsed by all IABs in Europe and supported by IAB Chile (representing South America), IAB Australia, IAB US and IAB Canada. The MIA Project is designed to establish the first standard comprehensive international guidelines for interactive audience measurement including site-centric, user-centric and combination systems.
- Anita Caras, Market Insight Lead EMEA, Microsoft, UK (Moderator)
- Alison Fennah, Executive Director, EIAA, UK
- Andrzej Garapich, President, PBI (Polish Internet Survey), Poland
- George Ivie, Executive Director & CEO, MRC (Media Rating Council), USA
- Rene Lamsfuss, Project Manager, MIA, Chairman, AGOF & Market Research Head, UIM, Germany
16:15 Briefing on Breakout Sessions
16:30 Coffee break (sponsored by Wunderloop)
17:00 Breakout Session
18:00 Pause
18:15 Exhibition & Cocktail (sponsored by DoubleClick)
19:15 Boat transport to Restaurant
20:15 Dinner at Shoko (sponsored by Gemius)
23.30 Nightcap drink (sponsored by comScore)
February 7th - Emerging Media & Key Issues
09:00 Results of yesterday's Breakout Session
09:45 Panel: The Changing Web, 2.0 - Site & User Centric Future of PI, Ajax, Time spent...
- Richard Foan, Managing Director, ABC Electronic, UK (Moderator)
- Francesco Bottigliero, Managing Director, Kora, Italy
- Emilio Plana, Managing Director, elmundo.es, Spain
- Jean-Paul Dietsch, Internet Manager, OJD, France
- Giorgios Epitidios, Web Measurement Analyst, Lambrakis Press, Greece
- George Ivie, Executive Director & CEO, MRC (Media Rating Council), USA
- Dirk Wippern, Managing Director, INFOnline GmbH, Germany
10:35 Coffee break (sponsored by M:Metrics)
11:05 Sponsor Panel: The Changing Web, 2.0 - The Research Firm Perspective
- Lisa Harris, Head of Research, Europe & UK, Yahoo!, UK (Moderator)
- Louise Ainsworth , Managing Director EMEA, Nielsen Online, UK
- Nate Elliott, Senior Analyst, JupiterResearch, Germany
- Filip Pieczynski , International Operations Director, Gemius, Poland
- Oliver Pischke, Managing Director, Spring, Germany
- Michael Read, Vice President Sales, comScore Europe, UK
The followng segments on Mobile were organised by the MMA (Mobile Marketing Association)
Mobile provides brands an opportunity to engage their consumers, anytime, anywhere. However, without effective measurement definitions and reporting, data to help a brand determine campaign success consistently across operators, ad serving platforms and other technologies, will be impacted. Join these experts as they review the opportunities for mobile measurement.
- Laura Marriott, President, MMA, USA (Moderator)
11:50 Presentation: Defining Mobile Measurement: MMA Ad Currencies
- Greg Stuart, CEO, ProjectRIALTO & Former CEO, IAB US, USA
12:05 Panel: Approaches to Measuring Mobile Media - AGOF, Audiweb, GSMA
- Massimiliano Iannicelli, Virgilio Portal Manager, Telecom Italia & Technical Mgr, Audiweb, Italy
- René Bellack, Marketing Manager, Vodafone D2 GmbH, Germany (AGOF)
- Henry Stevens, Head of Mobile Advertising Programme, GSMA, UK
12:55 Lunch (sponsored by Nielsen Online)
14:25 Sponsor Panel: Mobile Media Measurement - Why is mobile measurement unique?
- Philip Bird, Online Research Manager EMEA, Microsoft, UK (Moderator)
- Torsten Bruun, Regional Managing Director, Nothern Europe, Gemius, Denmark
- Hervé Le Jouan, Managing Director Europe, M:Metrics, UK
- Jeff Herrmann , VP Mobile Media, Nielsen Mobile, USA
- Andy Smith, Sales Director EMEA, AdMob, Germany
15:15 Panel: In-Game Advertising measurement
- Shelby Cox, Senior Director In-Game Advertising, EA, USA (Moderator)
- Ken Ripley, EVP Global Sales, IGA Worldwide, USA
16:00 Sponsor Panel: Advertising Effectiveness
- Dan Calladine, Research Director, Isobar, UK (Moderator)
- Marta Klepka, Int'l Business Development Manager, Gemius, Poland
- Elise Neel, Director, Digital Media Measurement, West Coast, InsightExpress, USA
- Jolique Weelink , Managing Consultant, metrixLAB, Netherlands
16:45 Coffee break
17:15 Breakout Session
18:15 Exhibition & Cocktail (Sponsored by TNS)
19:15 Boat transport to Restaurant
20:15 Dinner Hotel Arts
23.30 Nightcap drink (sponsored by metrixLAB)
February 8th - A Cross-Channel View
09:00 Results of yesterday's Breakout Session
09:45 Presentation: What is GRP & how does it work?
- Simon Thomas, Strategic Systems Director EMEA, GroupM, UK
10:00 Panel: Video on Web: Approaches to measurement
- Simon Thomas, Strategic Systems Director EMEA, GroupM, UK (Moderator)
- Maria Caraballo, Director Global Research & Planning, MTV Networks Int'l, USA
- George Ivie, Executive Director & CEO, MRC (Media Rating Council), USA
- Jürgen Sandhöfer, Strategic Research Director, SevenOne Media, Germany
- Robert Wagstaff, VP EU Sales Operations, Yahoo! Europe, UK
10:45 Coffee break (sponsored by NEDSTAT)
11:15 Panel: WebTV & IPTV - What is it and how should we measure it?
- Emmet Kelly , Managing Director, NetBehavior, Ireland (Moderator)
- Andy Flint, Head of Client Services, ABCe, UK
- Frank Giersberg, Head of Market Dev., VPRT (Association of Commercial Broadcasters), Germany
- TS Kelly, SVP, Director of Research & Insight, Havas Digital, Hong Kong
- Nick Tacchi, Customer & Publishing Services Director, Babelgum, Ireland
- Dr. Benedikt von Walter, Manager Digital Media Research, MTV Networks, Germany
11:45 Panel: Measuring Video Podcasts
organised by ADM (Association for Downloadable Media)
- Mark McCrery, Founder & CEO, Podtrac, USA (Moderator)
- Duncan Perry, COO, Podcast.com, USA
- Risto Koski, Business Manager, Nokia Multimedia, Finland
- Manuel Daehler, CEO, Mediapulse (former SBC research Dept.) and CEO NET-Metrix, Switzerland
12:15 Presentation: Video Widgets - What is it and how should we measure it?
- David Smith, CEO, Mediasmith, Inc., USA
12:45 Panel: Mobile Video - Mobile TV / Video Measurement
- Frank Giersberg, Head of Market Dev., VPRT, Germany (Moderator)
- Catherine Le Drogo, Director Mobile Multimedia Offerings, Orange, France
- Lars Knutsen, Product Group Manager - Mobile Data Services, TDC, Denmark
13:15 Lunch
14:30 Panel: Planning metrics for cross-media campaigns in the present and future - Is Video advertising an opportunity for an holistic approach? The panel will review the approaches to measuring different types of Video and examine the opportunity for a holistic approach based upon the WFA's (World Federation of Advertisers) Blueprint for Consumer-Centric Holistic Measurement document.
- Simon Thomas, Strategic Systems Director EMEA, GroupM, UK (Moderator)
- Carsten Andreasen, New Media Researcher, dr, Denmark
- Laura Chaibi, Media Research Manager, Orange, UK
- Manuel Daehler, CEO, Mediapulse (former SBC research Dept.) and CEO NET-Metrix, Switzerland
- Mark McCrery, Founder & CEO, Podtrac, USA
- David Smith, CEO, Mediasmith, Inc., USA
15:15 Panel: Search - Transaction vs Engagement, Web to Mobile
- Jason Clement, Partner, Group Search Director, Neo@Ogilvy, USA (Moderator)
- Vivek Bhargava, Managing Director, communicate2, India
- Maura Lewis, Director Measurement Planning & Analytics, Grey SF, USA
- Meltem Ozcelebi, Head of Digital, Isobar & Member IAB Tech Committee, Turkey
16:00 Coffee break
16:30 Final Breakout Session
17:30 Results of the Breakout Sessions
17:45 Conclusion