Under the patronage of leading German advertising associations, I-COM (International Conference on Online Media Measurement) held an invitation-only Dinner Evening for Germany's Online Measurement Champions consisting of top advertisers, agencies and media. This was held on September 21, 2011 at 7:30pm, right after 1st Day of dmexco, at Vintage.

The theme for this Dinner Evening was 'Working Towards Three Screen Measurement - Wege zur Konvergenz.' I-COM was proud to feature two top Keynote speakers with presentations on approaches for measuring Digital Video across multiple screens (TV, PC, Mobile).

Curt Hecht leads the Nerve Center, VivaKi's hub of new media companies and ad serving, analytics and performance media tool capabilities. He is focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to migrate from analog media processes, and scale their digital marketing efforts as both media channel and consumer become digital.

Curt is also the Groupe's primary liaison to digital media companies such as Facebook, Google, Microsoft, Canoe (Cable MSOs) and telco companies, architecting open and scaleable platforms that can be activated by all of VivaKi's agency networks.

Jo Rigby has worked within the Omnicom family for 12 years, starting with Proximity, before moving to OMD UK.  Jo is passionate about consumer and technology trends, working with global clients such as McDonald’s, Intel and Vodafone to apply latest thinking to drive business performance. 

Her recent work is Millennials, a 32 market global study into Generation Y, exploring differences and similarities between how Gen X and Y utilise digital media across the purchase journey.  Jo is also responsible for system innovation across the network and is working on new ways to evaluate paid, owned and earned media contribution.