GSMA joins I-COM as Global Patronage Organisation

GENEVA & LONDON, January 19th, 2010 - The I-COM (International Conference on Online Media Measurement) and GSMA (GSM Association) today announce that they have become a Patronage Organisation of the upcoming I-COM Global Summit on Mar 10-13th in Lisbon.

The GSMA will be joining 16 other leading associations in the Digital Advertising space in structuring the debate on the future of Online Measurement. Andreas Cohen, Chairman of I-COM, commented: "As the Third Screen in the evolution of Digital Media, Mobile is a key channel in progressing Online Measurement. We look forward to engaging with the GSMA, its members and important initiatives."

"The GSM Association looks forward to the upcoming I-COM as an important opportunity to discuss and promote the development of mobile as an exciting new element of the digital media landscape," said Henry Stevens, Director of Media & Entertainment, GSMA.  "We are excited to discuss with the I-COM community our work with mobile Operators to create a common methodology and process for mobile measurement, and we believe that transparent measurement, audited to industry-agreed standards, will be a key driver of growth in mobile advertising and marketing."

About I-COM

The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices. The next I-COM Global Summit will be held March 10 – 13, 2010 in Lisbon, Portugal. For more information and registration, please visit our website at www.i-com.org. 

About the GSMA:

The GSMA represents the interests of the worldwide mobile communications industry.  Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. www.gsmworld.com

Press Contacts:

I-COM: pressinfo@i-com.org

GSMA: press@gsm.org