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The following conference content was created in consensus by the I-COM Programme Board and is subject to change.
'Big Data: Game Changing Strategies that drive your Brand'
I-COM GLOBAL SUMMIT AGENDA
✦ Off-Piste Programme (before & after event) Combine taking some time to explore one of the world's great destinations with networking and famous Roman cuisine. Click here for more information.
✦ October 15th - Global Summit Welcome Day
15:00 Registration & Networking
19:00 Welcome Cocktail & Flying Buffet at Conference Hotel
✦ October 16th
09:00 I-COM Delegate Meet & Greet Networking
09:00 D-MIB Private Roundtable (invitation Only) Sponsored by
D-MIB (Digital Measurement Industry Bodies) comprises the leaders of national digital audience measurement organisations like JICs (Joint Industry Committees), MOCs (Media Owned Companies), ABCs (Audit Bureaus of Circulation) and tripartite initiatives. As many of the D-MIB organisations are regular I-COM attendees, we agreed that it would be synergetic to facilitate a private meeting as part of our I-COM Global Summit. The D-MIB Private Roundtable will be the first one of its kind in terms of breadth of organization type and geographic coverage in the digital space.
11:30 Coffee Break
12:00 I-COM Big Data Venture Challenge
The Big Data Venture Challenge is a startup competiton, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry. The Official Selection of Startups is shown below
The Emcee Guy Phillipson, CEO, IAB, UK The Jury Brian Jacobs, BJ&A Investments, UK Dean McRobie, CTO, Annalect (Omnicom Media Group), USA Gianluca Dettori, Founder and Chairman, dPixel, Italy Luke Christison, Partner for Consulting, Mindshare Worldwide, UK The Startups
Amir Freund, CEO, Fornova and CEO, GoldenFeeds, Israel Gilles Babinet, Chairman, Captain Dash, France Hans Yu, Founder & CEO of Counect, China Jalal Nasir, CEO, Pixalate, USA Jonny Steel, Director of Business Development, ClickTale, Israel Kevin Tan, CEO, eyeota, Singapore Lauren S Moores, Chief Scientist, EveryScreen Media, USA Petteri Vainikka, VP Marketing, Enreach Solutions, Finland Vicky Brock, CEO, Clear Returns, UK
13:30 Lunch
14:30 I-COM Knowledge Centre (Part I) Event segment showcasing our Sponsors. The place to find out the latest perspectives and product updates from the leading Providers of Research and Data Services.
Niko Nelissen, CEO, TapCrowd, Belgium
Paul Dahill, MD & Director of Account Development Europe, AudienceScience, UK
Andreas Piani, General Manager Europe, Arbitron Mobile, France
Stephan Noller, CEO, Nugg.Ad, Germany
Lauris Lietavietis, Regional Online Audience Research Director, Gemius, Latvia
James Sandoval, SVP & Managing Director EMEA, BrightTag, UK
Lucas Hulsebos, Global Business Unit Director, MetrixLab, Netherlands
Mike Baker, CEO, DataXu, USA
Richard Webb, CEO, Effective Measure, Australia
Mikko Kotila, CEO, Statsit, Singapore
16:20 Coffee Break
16:40 - 18:00 I-COM Knowledge Centre (Part II)
Paul Goode, Head of Industry Relations, comScore, UK
Oliver Pischke, MD, Kantar Media Spring, Germany
Andrew Bradford, VP, Client Consulting, Media, The Nielsen Company, UK
Jean-Baptiste Sabiani, Head of International Media Strategy, Orange Advertising, France
Ralf Haberich, Chief Commercial Officer, Webtrekk, Germany
18:30 Transportation to Social Activities Please meet in lobby
19:00 Sponsored by
20:30 at Grand Hotel Plaza, Via del Corso 126 Dress code: Black Tie Optional
Sponsored by
23:00 Nightcap at Salotto 42, Piazza di Pietra 42 Sponsored by
✦ October 17th
9.00
Patronage Welcome
Andreas Cohen, Chairman, I-COM, Switzerland
9.10
The Business of Big Data
Moderation:
Bruce Hoang, Group Marketing Director, Orange, France
John Burbank, President, Strategic Initiatives, Nielsen, USA
Magid Abraham, CEO, comScore, USA
Massimo Casiraghi, Analytics Products Lead Accenture, Italy
Mike Baker, CEO, DataXu, USA
Stephan Noller, CEO, Nugg.Ad, Germany
10.15
Organisational Implications of Big Data (Culture, Staffing)
Moderation:
Dean McRobie, CTO, Annalect (part of Omnicom Media Group), USA
John Nardone, CEO, [x+1], USA
Stephan Bruneau, Global Director Analytics & Insight, MEC, UK
10.45
Coffee Break
11.15
Data Visualisation: More than just pretty pictures
Moderation:
James Smythe, Owner, Culture of Insight, UK
Alper Eroglu, Digital & Social Media, Global Senior Brand Manager, Unilever, Italy
Chris Perry, Joint CEO, Fabric Worldwide, UK
11.40
Business Intelligence Reinvented
Moderation:
Matt Wright, CTO, Keystone Solutions, USA
Ralf Haberich, Chief Commercial Officer, Webtrekk, Germany
Luke Christison, Partner for Consulting, Mindshare Worldwide, UK
12.15
Business impact of Social Media
Moderation:
Dan Calladine, Head of Media Futures, Isobar, UK
Brad Smallwood, Head of Measurement & Insights, Facebook, USA
Janice Chan, APAC Director of Digital Marketing, Starwood Hotels, Singapore
Tim McLoughlin, Head of Social Media Insight, ævolve (Aegis Media), UK
12.55
Lunch
14.05
Benchmarking: What is the currency / value for Social?
Moderation:
Layla Pavone, Managing Director, Isobar, Italy
Amanda Richards, Global Media Director Refreshment, Unilever, Italy
Brad Smallwood, Head of Measurement & Insights, Facebook, USA
Bryan Tookey, COO & European MD, Brandwatch, UK
John Lovett, Senior Partner, Web Analytics Demystified & President, Digital Analytics Association, USA
Marshall Manson, Managing Director, Digital, EMEA, Edelman, UK
Thomas Stoeckle, Analytics Director, WCG, UK
15.00
Leveraging Consumer Insights
Moderation:
Jef Vandecruys, Global Project Leader Digital connection, AB-InBev, Belgium
Christina Jenkins, Head of Research & Insights at LinkedIn, EMEA, UK
15.15
Man vs Machine & The Future of Media Planning
Moderation:
Andy Fisher, USA
Keynote Address: Aaron Fetters, Director Insights & Analytics Solutions Center at Kellogg Company, USA
Marco Tinelli, CEO, FullSIX, France
Dr. Sven Dierks, Managing Director, AGOF Services, Germany
16.10
Benchmarking Privacy: Data Ownership across countries
Moderation:
Alain Heureux, President and CEO, IAB Europe, Belgium
David McCaughan, EVP/General Manager, McCann WorldGroup Tokyo, Japan
16.35
Coffee Break
17.00
Applying Consumer / Audience Analytics to business decisions
Moderation:
Doron Wesly, Head of Market Strategy, Tremor Video, USA
Deborah Marquardt, VP Media & Integrated Marketing, L'Oreal, USA
Bettina Sherick, SVP, Digital Marketing, 20th Century Fox Int'l, USA
Scott Thomson, Global Head of Analytics, Naked Communications, UK
17.40
Measurement Mashups
Moderation:
Craig Stacey, Director, Center for Measurable Marketing, New York University, USA
Anke Audenaert, Founding Partner and Head R&D, JumpTime, USA
17.52
Data Creativity Awards Winners' Presentations
18.05
Big Data Venture Challenge Winners' Presentations
18.45
Transport to Social Activites
Please meet in lobby
19:15 Walking Tour "Trastevere and the Jewish Quarter" Sponsored by
20:30 Roman Rustic Dinner at Ristorante da Meo Patacca, Piazza dei Mercanti 30 Dress code: Smart Casual
23:00 Nightcap at Di Marzio at Piazza Santa Maria in Trastevere, 15 Sponsored by
✦ October 18th
9.10
The Evolution of Digital Metrics
Moderation:
Kate Sirkin, EVP, Global Research Director, Starcom MediaVest Group, USA
Duke Fanelli, SVP, Marketing & Comm., Association of National Advertisers (ANA), USA
George Ivie, CEO, MRC (Media Rating Council), USA
Josh Chasin, Chief Research Officer, comScore, USA
Silke Kreutzer, Dept Manager of Research & Innovation, AGOF Services, Germany
9.52
Multi-Screen Measurement
Moderation:
Jane Clarke, Managing Director, CIMM, USA
Introduction
Jennie Beck, Global Director, Kantar Media/TNS, United Kingdom
Planning
Lynne Robinson, Research Director, IPA, UK
Haruko Minagawa, Touchpoint Evangelist, TBWA HAKUHODO, Japan
Verifying Exposure / Audience Measurement
Artie Bulgrin, SVP Research & Analytics, ESPN, USA
Bas de Vos, Managing Director, SKO, Netherlands
David Gosen, European Managing Director, Digital, Online & Telecoms, Nielsen, UK
Frans Kok, Managing Director, JIC STIR, Netherlands
Georges Mao, Head of Market Insights Southern Europe, Google, France
Owen Charlebois, Sr. Manager, Cross Media Research, Google, USA
Robert Schäffner, Head of Research Media Analysis, IP Deutschland, Germany
Advertising Effectiveness
Michele Madansky, Media and Market Research Consultant, USA
11.30
Coffee Break & Breakout Sessions on Topics
Sponsored by
12.30
Panel Discussion on The Evolution of Digital Metrics
Moderation:
Kate Sirkin, EVP, Global Research Director, Starcom MediaVest Group, USA
David Gosen, European Managing Director, Digital, Online & Telecoms, Nielsen, UK
Jane Clarke, Managing Director, CIMM, USA
Josh Chasin, Chief Research Officer, comScore, USA
Yaakov Kimelfeld, PhD, Chief Research Officer, Kantar Media Compete, USA
12.45
Rising importance of Global approaches
Moderation:
Richard Foan, GE Director of Comm & Innovation, ABC, UK
Alison Fennah, Vice President, Research & Marketing, IAB Europe, UK
Artie Bulgrin, SVP Research & Analytics, ESPN, USA
Harald Amschler, Chairman, i-jic & Head of Research, WEMF AG, Switzerland
Richard Webb, CEO, Effective Measure, Australia
Stef Peeters, General Manager, CIM, Belgium
13.35
Lunch
Sponsored by
14.45
Integrating & fusing data from various sources to create a single measurement
Ivor Millman, BARB ADVISOR, ITV, UK
14.52
Mobile Media Measurement
Moderation:
Rob Jonas, VP & MD, EMEA and Global Business Operations, InMobi, UK
Andreas Piani, General Manager Europe, Arbitron Mobile, France
Laurent Battais, SVP for Performance & Cross Media, Mediametrie, France
Jo Rigby, Global Director Insights, Omnicom Media Group, UK
Scott McDonald, SVP Research & Insights, Conde Nast, USA
15.30
Multi-Channel Attribution Management
Moderation:
Steve Simpson, EVP, Global MD: Data & Analytics, Starcom MediaVest Group, UK
Jessica Kernan, Chief Strategy Officer, North America, RAPP, USA
John Zell, VP CRM Solutions, Razorfish, USA
15.55
Adserving: Do we need an evolution or revolution? (incl. Ad Verification, Tagging, Attribution, Consolidation)
Moderation:
David Smith, CEO, Mediasmith, USA
James Sandoval, SVP & Managing Director EMEA, BrightTag, UK
Mark Brown, Director Data & Technology for Analytics and Insight, MEC, UK
Mikko Kotila, CEO, Statsit, Singapore
16.30
Coffee Break
Sponsored by
16.55
Effective targeting in the consumer pathway
Moderation:
Chris Copeland, CEO, GroupM Next, USA
Basem Nayfeh, CTO, AudienceScience, USA
17.11
Multi-Channel Analytics
Moderation:
Oliver Schiffers, Head of Data & Analytics, SapientNitro, Germany
Michael Kaushansky, SVP, Insights & Analytics, Havas Media, USA
Thaer Namruti, Group Data & Analytics Director, EMEA, Starcom MediaVest Group, UK
17.31
Advertising Effectiveness in the Digital Age
Moderation:
Shubu Mitra, Director Planning Effectiveness, Coca-Cola, USA
Amit Phansalkar, Director Data Science & Analytics, Kantar Media Compete, USA
Claudia Pardo, SVP Watch, Ad Solutions Europe, Nielsen, Switzerland
Jeffrey Graham, Director of Advertising Research, Americas, Google
Lucas Hulsebos, Global Business Unit Director, MetrixLab, Netherlands
Matthew Dodd, SVP, Global Digital & Advertising Analytics, Nielsen, UK
Yaakov Kimelfeld, PhD, Chief Research Officer, Kantar Media Compete, USA
18.10
Closing
Networking Day in Rome
Part of our Off-Piste Programme, Networking Day in Rome is an exciting day of events involving great meals and special sightseeing in Rome, directly following the I-COM Global Summit on October 18th. For details, click here. It starts at dinner on the 18th and runs til late afternoon of the Friday the 19th.
To receive updates regarding this event, subscribe to our Newsletter or follow us on Twitter @icomglobal. You can also connect with us via our official event page on LinkedIn.
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Speakers:
Bettina Sherick, SVP, Digital Marketing, 20th Century Fox Int'l, USA
Doron Wesly, Head of Market Strategy, Tremor Video, USA
Artie Bulgrin, SVP Research & Analytics, ESPN, USA
Owen Charlebois, Sr. Manager, Cross Media Research, Google, USA
George Ivie, CEO, MRC (Media Rating Council), USA
Interested in speaking? Kindly answer the Call-for-Speakers
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