The I-COM Global Summit on March 10-13th in Lisbon was a unique opportunity to work on the future of Online Measurement with the top leaders and experts from around the world. 2010 began the 'decade of data' which will forever change the nature of our industry. Join us and help set its future direction.

Andreas Cohen, I-COM Chairman

The theme of the I-COM Global Summit was 'True Picture'. Past I-COM themes focused on connecting the silos whether it be countries (Berlin '05) or media channels (Barcelona '08). Building on these ideas, the I-COM Programme Board created a challenging programme to also address the silos of Measurement Disciplines (Audience Measurement, Web Analytics, Consumer Insights, etc) and the implications when striving to discover the 'True Picture' of what is happening in the Digital Media landscape.

The 3rd I-COM Global Summit was held on March 10-13th, 2010 in Lisbon, Portugal with the theme, “True Picture”. Attendees like Josh Chasin, Aurelie Pols, Chris Heine (ClickZ), Susie Bearne (newmediaage), Ana Marcela (Meios&Publicidade), Cristina Iraizoz (Interactiva), Giles Palmer and Josh Adler write about what they experienced.

Venue & last Global Summit: