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The following agenda was created in consensus by the I-COM Programme Committee and is subject to change. Notice: March 12th has been considerably changed in order to accommodate changing speaker schedules.
The theme of the I-COM Global Summit is 'True Picture'. Past I-COM themes focused on connecting the silos whether it be countries (Berlin '05) or media channels (Barcelona '08). Building on these ideas, the I-COM Programme Committee has created the following agenda to also address the silos of Measurement Disciplines (Audience Measurement, Web Analytics, Consumer Insights, etc) and the implications when striving to discover the 'True Picture' of what is happening in the Digital Media landscape.
March 10th - Welcome Day & Knowledge Center
11:00-13.50 Registration & Exhibition
[Start of I-COM Global Summit Programme]
13:50-19:00 I-COM Knowledge Centre The place to find out the latest perspectives and product updates from the leading Research Suppliers and Digital Marketing Services firms. This will be held in the conference hotel in the Tropical Room.
13:50 Welcome Andreas Cohen, I-COM Chairman, Switzerland 14.00 James Hutchens, Sr. Product Manager, Akamai Technologies, USA "Visualize World Plays – Get a Unified Vision of Your Audience’s Every Play for Serious Business Insight" 14.15 Giles Palmer, CEO, Brandwatch, UK "Online conversations: Measuring, sorting, ranking and engaging" 14.30 Enrico Verhulst, VP Partnerships, Nedstat, Netherlands & Marion Appel, Director Media Research, Intomart GfK, Netherlands "Internet Audience Measurement 3.0" 14.45 Dr. Lucas Hulsebos, Global Business Unit Director Media & Advertising, metrixLAB, Netherlands "How to make Digital Marketing more successful: 10 lessons learned!" 15.00 Laurent Nicolas, Founder & CEO, Alenty, France "The power of ajax applied to advertising measurement" 15.15 Brian Shin, Founder & CEO, Visible Measures, USA "Earned Media Attribution: The Interplay Between Paid, Owned, and Earned Media in Online Video" 15.30 Kalina Lipinska, Client Services Manager, Attentio, Belgium "Who won the social media Olympics in 2010?" 15.45 Scott Julian, CEO, Effective Measure, Australia "Measuring Online & Mobile Content in the Emerging Markets" 16:00 Coffee Break (sponsored by Effective Measure)
16.30 Oliver Pischke, Managing Director, spring, Germany 'Social media measurement - an analytical approach' 16.45 Dean Donaldson, Director of Digital Experience, Eyeblaster, UK "Joining the Media Dots" 17.00 Wayne Lin, Business Product Manager, Google, USA 'Technology Platforms to Provide Insights from Media Planning to Campaign Measurement' 17.15 Josh Chasin, Chief Research Officer, comScore, USA "Unified Digital Measurement: The Media Metrix 360 Approach to Holistic Audience Measurement" 17.35 Edward Kershaw, VP Mobile Media EMEA, Nielsen, UK "Measuring Mobile: methodology and myths" 17.55 Marta Klepka, Deputy Director of International Operations, Gemius, Poland "Keeping track wherever they go - learn more about your Client online" 18.10 Konrad Feldman, Co-Founder & CEO, Quantcast, USA 'Audience Measurement for a Real-Time World' 18.25 Jason Shulman, Chief Revenue Officer, [x+1], USA "Moving Beyond “the last click wins” in Conversion Attribution" 18.40 Dave McCall, Director of Business Development, Experian, UK "Using online and offline data for better customer understanding" 19:30 Welcome Cocktail (Sponsored by DoubleClick) 20:00 Flying Buffet (Sponsored by Nedstat) 22:00 Nightcap drink (Sponsored by Omnicom Media Group)
March 11th
8.30 Patronage Organisations Welcome Andreas Cohen, I-COM Chairman, Switzerland
9.00 Keynotes on the future, vision and integration of online measurement Geoff Ramsey, CEO, eMarketer, USA Magid Abraham, CEO, comScore, USA
9.40 The True Value of Search Cristina Sagarduy, Managing Director Search EMEA, Omnicom Media Group, UK (Moderator) Chris Copeland, CEO, GroupM Search, USA Henry Eccles, Product Marketing Manager, Google, UK
10.15 Establishing effective Multi-Channel attribution in the Digital World Doron Wesly, Global Media Director, Samsung Cheil, Korea (Moderator) Andy Fisher, EVP Global Data & Analytics Director, Starcom MediaVest, USA Jay Kulkarni, CEO, Theorem, USA Jason Shulman, Chief Revenue Officer, [x+1], USA
11.00 Coffee Break (Sponsored by [x+1] )
11.25 The MIA (Measurement of Interactive Audience) Project - Global Review of Audience and Traffic Measurement Alison Fennah, Executive Director, EIAA, UK Richard Foan, Managing Director at ABC ELECTRONIC, UK Alain Heureux, President at IAB Europe and Belgium, Belgium
11.45 Audience Measurement developments: Hybrids 2.0 Laura Chaibi, Director of Research EMEA, Yahoo!, UK (Moderator) René Lamsfuss, Senior Director Product & Methodology EMEA, Nielsen, Germany Pat Pellegrini, VP International Research, comScore, USA Filip Pieczynski, Vice President, Gemius, Poland
12.20 Mobile Media Measurement Revisited: From hype to reality - will measurement drive the evolution of mobile? Peter Johnson, VP Research & Strategy, MMA, USA (Moderator) Henry Stevens, Director of Media & Entertainment, GSMA, UK Marcus Föbus, Managing Director, AGOF Services GmbH, Germany Laurent Geffroy, Digital Marketing Director, Orange, France
13.00 Lunch (Sponsored by The Nielsen Company)
14.20 Three Screen Measurement Challenges & Opportunities (TV, Web, Mobile)
Part I: Keynote on the Story of CIMM and the Future of Three Screen Measurement (delivered via live video feed) Alan Wurtzel, President, Research & Media Development, NBC Universal, USA
Part II: Audience Measurement / Currency Debate Bernardo Rodo, Managing Director Digital, Omnicom Media Group, Portugal (Moderator) Bruce HOANG, Head of International Media Research, Orange, France Ivor Millman, BARB JIC Advisor, ITV, UK James Smythe, Operations Manager, UKOM, UK vs. Layla Pavone, Managing Director, Isobar & President of IAB Italy Beth Uyenco, Global Research Director, Microsoft Advertising, USA
Part III: The Engagement / Efficiency Angle Nuno Silva, Marketing Director, Unilever, Portugal (Moderator) Dr. Benedikt von Walter, Manager Digital Media Research, MTV Networks, Germany Dr. Lucas Hulsebos, Global Business Unit Director Media & Advertising, metrixLAB, Netherlands
Part IV: The Vendor Perspective Ivor Millman, BARB JIC Advisor, ITV, UK (Moderator) Linda Abraham, CMO, EVP Global Development, comScore, USA Mainak Mazumdar, SVP, Global Measurement Science, Nielsen, USA Brian Shin, Founder & CEO, Visible Measures, USA
16.15 Coffee Break (Sponsored by Gemius)
16.45 Cracking the code of Social Media Measurement
Part I: Social Media Measurement Making a Difference Dan Calladine, Head of Media Futures, Isobar, UK (Moderator) Amaia Lasa, CEO, Attentio, Belgium Giles Palmer, CEO, Brandwatch, UK Julian Smith, Insight & Research Director, MediaEdgeCIA Interaction, UK
Part II: The Future of Social Media Measurement Dan Calladine, Head of Media Futures, Isobar, UK (Moderator) Claudia Dubrau, Managing Director, AGOF, Germany Aurélie Pols, Principal Consultant, Web Analytics Demystified Europe & Globalization Chair, WAA, Spain
17.45 Breakout Sessions on the day's topics
18.45 Break & Exhibition
20.00 Gala Event - "Casino Royale" - Cocktail (sponsored by Eyeblaster) - Dinner (sponsored by comScore) - Gambling Contest (no money involved) at Casino Estoril - Nightcap (sponsored by Spring) Dress Code: - Black tie optional - The use of jacket is recommended in the dining room - Entry with jeans and tennis shoes is not allowed
March 12th
9.00 Keynote on the future, vision and integration of online measurement Steve Simpson, Global Leader Business Planning, Mindshare Worldwide, UK
9.20 The Future of Targeting David Smith, CEO at Mediasmith, Inc., USA (Moderator) Konrad Feldman, Co-Founder & CEO, Quantcast, USA Nancy Hill, CEO, 4Aʼs (American Association of Advertising Agencies, USA Jim Hodgkins, Managing Director, Experian Hitwise, UK Jo Rigby, Research Director EMEA, OmnicomMediaGroup, UK
10.20 Coffee Break (Sponsored by Quantcast)
10.50 Breakout Session Feedback from day before
11.05 The Future Role of Ad Serving Jef Vandecruys, Global Project Leader Digital Connection, Anheuser-Busch InBev, Belgium (Moderator) Dean Donaldson, Director of Digital Experience, Eyeblaster, UK Jerome Grateau, Head of Media Platforms, SEEMEA, Google, France Laurent Nicolas, Founder & CEO, Alenty, France Kevin Tan, Senior Vice-President, International, Adify, Singapore
12.05 The Evolution of Site Centric Measurement Richard Foan, Managing Director at ABC ELECTRONIC, UK (Moderator) Ade Adeosun, Commercial Director, Nedstat, UK Giorgos Epitidios, Web Measurements Analyst, DOL, Greece Paul Feltham, Channel Sales Manager UK, Omniture, UK Judah Phillips, Senior Director, Global Site Analytics, Monster Worldwide, USA Oliver Pischke, Managing Director, spring, Germany Aurélie Pols, Principal Consultant, Web Analytics Demystified Europe & Globalization Chair, WAA, Spain
13.35 Lunch (Sponsored by Omniture)
14.40 Engagement Revisited Mike Hess, EVP Research, Marketing Science, Consumer Insights, Carat, USA (Moderator) Anita Caras, Head of Research EMEA, Microsoft Advertising, UK
15.20 Measurement Mashups: Cross-Channel and Cross-Discipline Insights Simon Thomas, Strategic Systems Director EMEA, GroupM / MEC, UK (Moderator) Yaakov Kimelfeld, SVP, Digital Research and Analytics, MediaVest, USA John Donahue, Global Director of Business Intelligence, OmnicomMediaGroup, USA
16.00 Breakout Session
17.00 Coffee Break (Sponsored by Attentio)
17.25 Breakout Session Feedback
17.40 Closing Remarks
[End of I-COM Global Summit Programme]
Start of Networking Day Programme (optional)
20.00 Dinner - "Macau Night" Restaurant Estoril Mandarin Featuring over 119 specialities, The Estoril Mandarim is one of the best Chinese restaurants in Europe serving the haute cuisine of the Guangdong region. Dress Code: Smart casual
This dinner is included in the Networking Day package. For those wanting to take part in this dinner only and not in the rest of the Networking Day on March 13th, this can be booked separately for a surcharge of EUR 70,- per person.
22.30 Nightcap at Hotel Palacio Bar (sponsored by Eyeblaster)
March 13th - Networking Day
Networking activities combined with visiting cultural & culinary sites in downtown Lisbon. Click here for details. |
Speakers:
Nancy Hill, CEO, AAAAʼs, USA
Chris Copeland, CEO, GroupM Search - The Americas, USA
Mike Hess, EVP Research, Mkt & Consumer Insights, Carat, USA
Beth Uyenco, Global Research Director, Microsoft Adv, USA
Dan Calladine, Head of Media Futures, Isobar, UK
Dr Jacques Bughin, Worldwide Media Practice Leader, McKinsey, Belgium
Dean Donaldson, Director of Digital Experience, Eyeblaster, UK
Simon Thomas, Strategic Systems Director EMEA, GroupM / MEC, UK
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Global Summit Sponsors
Media Partners
I-COM Global Summit Programme 2010
