The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Media Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on Best Practices. The scope of measurement disciplines which I-COM covers have grown to include: Audience Measurement, Advertising Effectiveness, Social Media Measurement, Competitive Monitoring, Consumer Insights, Targeting and Web Analytics. The event framework and content are agreed in the IPC (I-COM Programme Committee) consisting of representatives of our Patronage Organisations.
The core values of the programme committee are to improve the following:
- Comparability: Achieving better comparability across media platforms and countries
- Transparency via 3rd party auditing
- Industry Engagement: Advertisers, Agencies & Publishers should become more involved in setting the direction & framework for media measurement
- Unlock Digital Media's potential: Help markets to maximize Digital Advertising revenue via improved measurement practices
In order to ensure integration on national and regional levels, the I-COM is represented by GROs (Geographic Representative Organisations) in over 40 countries around the world.
I-COM general goals include:
- Provide an Overview of International Online Media measurement standards & systems
- Explore measurement systems, methodologies & technologies
- Expand our informal international network of Online Media Measurement professionals. Past conference attendees are encouraged to join the I-COM Group on LinkedIn to stay in touch
- Host forums on key issues